The Social Media Marketing Book

The Social Media Marketing Book

by Dan Zarrella

Paperback

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Product Details

ISBN-13: 9780596806606
Publisher: O'Reilly Media, Incorporated
Publication date: 11/25/2009
Pages: 232
Product dimensions: 7.90(w) x 5.90(h) x 0.60(d)

About the Author

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.

He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.

Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.

Table of Contents

Chapter 1: Introduction


Chapter 2: Blogging


Chapter 3: Twitter and Microblogging


Chapter 4: Social Networking


Chapter 5: Media Sharing


Chapter 6: Social News and Bookmarking


Chapter 7: Ratings and Reviews


Chapter 8: Forums


Chapter 9: Virtual Worlds


Chapter 10: Strategy, Tactics, and Practice


Chapter 11: Measurement


Acknowledgments


Colophon

What People are Saying About This

From the Publisher

After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics.

— Thomas E. Weber,

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The Social Media Marketing Book 4.3 out of 5 based on 0 ratings. 8 reviews.
ClickHereTech More than 1 year ago
Social media is one of the hottest topics in marketing today. Everyone puts "social media expert "on their resumes just like people put "Web Designer" on their cards a generation ago simply because they knew how to use Pagemill. Dan Zarrella, however, is a true expert and does a great job of sharing his knowledge of social media marketing. Unlike other O'Reilly books, this is not a technical book at at, but rather targets a business market. No computer knowledge is necessary. The reader is given a complete overview of the landscape that is social media. Obvious examples like Facebook and Twitter are in here, but he also covers other web properties as well as blogging and how all integrate into a complete Social Media Marketing Campaign. Each chapter covers a small social media topic in order to make it easily digestible to a "newbie." The book is well organized and includes a great table of contents and index along with a review at the end so you have a "takeaway" of where to go from there. If you already use Facebook and Twitter and have created a blog, this book isn't targeted to you. The book is designed for the traditional marketing manager who has been dragging their feet on creating a fan page on Facebook. Also the CEO of the company or the Executive Director of a non-profit might want to read this if they refuse to create a marketing manager position. The book is a very quick read--so no excuses for the boss to say they don't have time to read this. No fancy tips or tricks...this is the 101 survey course. I do consider myself knowledgeable about Social Media so much of the book was an easy overview for me. Along the way I did gain a tip or two. If I had this book when I first started my Social Media Marketing Campaign I would have saved months of research and avoided many mistakes. If you've been reliably tweeting and updating your Facebook fan page, then you probably already understand the concepts in this book. Pros: Assumes no background in social media and walks the reader through the entire landscape Cons: Intermediate users of social media won't find much value in this, this is a novice book through and through
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Anonymous More than 1 year ago
This book was very infomative. I am not that well versed on what is going on on the internet. In reading this book I was surprised but came away informed about the different media's online. It took each subject and explained what it is, the history, and how to best use it for your purposes.
Anonymous More than 1 year ago
Alison_Driscoll More than 1 year ago
Social Media isn't coming; it's here. And in a highly competitive and crowded marketplace, businesses cannot afford to ignore the vast potential of social media sites like Facebook, Twitter, Digg, LinkedIn and MySpace. But it can be daunting to get started and know how or where to begin; Dan Zarrella's book provides just the right amount of information to get you started, without being overwhelming. For a business or brand, The Social Media Marketing Book will help you figure out which sites are right for you, and which are not. It will also start you down the path to having the best social media presence in your industry, whatever it may be. For marketing or advertising professionals and students, Zarrella will help guide you to the right strategy for clients, while providing a broad overview so that you always know just enough about every hot topic in social media. A quick yet thorough read, this book is a must on anyone's shelf who wants to keep up or move forward in marketing.