Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best and avoid the worst of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
- Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
- Understand the history and culture of each social media type, including features, functionality, and protocols
- Get clear-cut explanations of the methods you need to trigger viral marketing successes
- Choose the technologies and marketing tactics most relevant to your campaign goals
- Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators
|Publisher:||O'Reilly Media, Incorporated|
|Product dimensions:||7.90(w) x 5.90(h) x 0.60(d)|
About the Author
Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.
Table of Contents
Chapter 1: Introduction
Chapter 2: Blogging
Chapter 3: Twitter and Microblogging
Chapter 4: Social Networking
Chapter 5: Media Sharing
Chapter 6: Social News and Bookmarking
Chapter 7: Ratings and Reviews
Chapter 8: Forums
Chapter 9: Virtual Worlds
Chapter 10: Strategy, Tactics, and Practice
Chapter 11: Measurement
What People are Saying About This
After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics.
Thomas E. Weber,
Most Helpful Customer Reviews
Social media is one of the hottest topics in marketing today. Everyone puts "social media expert "on their resumes just like people put "Web Designer" on their cards a generation ago simply because they knew how to use Pagemill. Dan Zarrella, however, is a true expert and does a great job of sharing his knowledge of social media marketing. Unlike other O'Reilly books, this is not a technical book at at, but rather targets a business market. No computer knowledge is necessary. The reader is given a complete overview of the landscape that is social media. Obvious examples like Facebook and Twitter are in here, but he also covers other web properties as well as blogging and how all integrate into a complete Social Media Marketing Campaign. Each chapter covers a small social media topic in order to make it easily digestible to a "newbie." The book is well organized and includes a great table of contents and index along with a review at the end so you have a "takeaway" of where to go from there. If you already use Facebook and Twitter and have created a blog, this book isn't targeted to you. The book is designed for the traditional marketing manager who has been dragging their feet on creating a fan page on Facebook. Also the CEO of the company or the Executive Director of a non-profit might want to read this if they refuse to create a marketing manager position. The book is a very quick read--so no excuses for the boss to say they don't have time to read this. No fancy tips or tricks...this is the 101 survey course. I do consider myself knowledgeable about Social Media so much of the book was an easy overview for me. Along the way I did gain a tip or two. If I had this book when I first started my Social Media Marketing Campaign I would have saved months of research and avoided many mistakes. If you've been reliably tweeting and updating your Facebook fan page, then you probably already understand the concepts in this book. Pros: Assumes no background in social media and walks the reader through the entire landscape Cons: Intermediate users of social media won't find much value in this, this is a novice book through and through
This book was very infomative. I am not that well versed on what is going on on the internet. In reading this book I was surprised but came away informed about the different media's online. It took each subject and explained what it is, the history, and how to best use it for your purposes.
Social Media isn't coming; it's here. And in a highly competitive and crowded marketplace, businesses cannot afford to ignore the vast potential of social media sites like Facebook, Twitter, Digg, LinkedIn and MySpace. But it can be daunting to get started and know how or where to begin; Dan Zarrella's book provides just the right amount of information to get you started, without being overwhelming. For a business or brand, The Social Media Marketing Book will help you figure out which sites are right for you, and which are not. It will also start you down the path to having the best social media presence in your industry, whatever it may be. For marketing or advertising professionals and students, Zarrella will help guide you to the right strategy for clients, while providing a broad overview so that you always know just enough about every hot topic in social media. A quick yet thorough read, this book is a must on anyone's shelf who wants to keep up or move forward in marketing.