The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

by Ian Greenleigh


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The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence by Ian Greenleigh

“A generous, tactical, thoughtful manifesto that follows through on the exhortation of our time . . . ‘pick yourself.’ Everyone owns a media company now, time to start acting that way.”
—Seth Godin, author of The Icarus Deception

“Any reader can take this book, apply Ian’s suggestions, and immediately start getting results from their social media marketing efforts, either for themselves or their employers. In fact, their Klout score will go up, too. It’s one of the most informative and effective social media books I’ve ever read.”
—Joe Fernandez, CEO and cofounder of Klout

Skip the line at the front door! Learn to detect the hidden social media side doors that provide instant, privileged access to the top influencers and decision-makers in any industry

Access is one of the great unexamined issues in social media. Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors—alternate avenues of access through social media—have opened all around us, and few have noticed.

Through them, we can engage with top business executives, thought leaders, and tastemakers. We have the unique ability to draw the attention of people and organizations that are bombarded every day by countless competing traditional requests for consideration.

In The Social Media Side Door, social media strategist Ian Greenleigh reveals how to walk right through the social media side doors that lie hidden in plain sight—to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access—in both directions—can be leveraged to unlock a new level of ROI.

Praise for The Social Media Side Door

“Authentic relationship-building is the new marketing. Consider The Social Media Side Door your map and Greenleigh your trusted guide.”
—Ekaterina Walter, partner and CMO of Branderati and bestselling author of Think Like Zuck

“Social media is about connections. Real, personal connections that open doors, change your career, and help you win. Ian Greenleigh will teach you exactly how to take it from theory to reality.”
—Andy Sernovitz, author of Word of Mouth Marketing

“This is the stuff you wish you had known all along about social media. Greenleigh’s mix of personal experience and proven strategy make this a compelling—and remarkably useful—read.”
—Mack Collier, author of Think Like a Rock Star and founder of #blogchat

“There’s a whole other mode of using social media in marketing—particularly in business-to-business, professional services, and in any business where thought leadership is effective: influencer marketing. In The Social Media Side Door, Ian Greenleigh has provided a thorough and valuable guide to overcome obstacles and be more effective. The timing couldn’t be better.”
—Ric Dragon, author of Social Marketology and cofounder and CEO of DragonSearch

“In The Social Media Side Door, Ian Greenleigh has not only found the secret to seizing the power that social media makes freely available to everyone, he has found a way to explain it simply and effectively. The ability to gain direct access to potential employers, business leaders, authors, and even celebrities is intrinsic to social media. These side doors present a chance for you to prove your true value and earn their trust and respect. But like any door, knowing it exists is not enough. You have to have the smarts, initiative, and courage to open it yourself and walk through confidently. If your purpose is clear, read this book and find out how to use the social media side door to create your own success.”
—Chris Heuer, founder of the Social Media Club and Engagement Catalyst for AdHocnium

“This book offers an intriguing premise: that your ticket to reaching unreachable people is through social media. The only problem is this ‘side door’ won’t always be open. For anyone who has struggled to make it past the real gatekeepers, spam filters, and anything else separating you from having conversations with people you want to reach, the ideas in this book should help. Use them quickly!”
—Rohit Bhargava, author of Likeonomics and Personality Not Included and founder of the Influential Marketing Group

Ian Greenleigh is the Senior Manager of Content and Social Strategy at Bazaarvoice. His words and ideas have been featured in Harvard Business Review, AdAge, Adweek, Ragan, Seth Godin's The Domino Project, and elsewhere. He writes and speaks on a wide range of topics, including changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence. Visit and follow him at @be3d.

Product Details

ISBN-13: 9780071816731
Publisher: McGraw-Hill Education
Publication date: 09/10/2013
Pages: 256
Product dimensions: 5.90(w) x 8.90(h) x 0.60(d)

About the Author

Ian Greenleigh is a social media strategist whose words and ideas have been featured in Harvard Business Review, AdAge, Adweek, Digiday, Ragan, and Seth Godin’s The Domino Project. Visit and follow him at @be3d.

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