In an age of social media finding an evaluative appraoch that explains the practical nuances of the lived experineces of social media users is complex and difficult. This paper explains how a pragmatic appraoch to the ethnographic study of social media can insight into how and why social media is used in the way that it is.
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About the Author
Rob Watson has taught media in the United Kingdom for over twenty years. Rob's research is about social and community media and the development of social impact models and critical media literacies.