The Soul of Anime: Collaborative Creativity and Japan's Media Success Story

The Soul of Anime: Collaborative Creativity and Japan's Media Success Story

by Ian Condry
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Overview

The Soul of Anime: Collaborative Creativity and Japan's Media Success Story by Ian Condry

In The Soul of Anime, Ian Condry explores the emergence of anime, Japanese animated film and television, as a global cultural phenomenon. Drawing on ethnographic research, including interviews with artists at some of Tokyo's leading animation studios—such as Madhouse, Gonzo, Aniplex, and Studio Ghibli—Condry discusses how anime's fictional characters and worlds become platforms for collaborative creativity. He argues that the global success of Japanese animation has grown out of a collective social energy that operates across industries—including those that produce film, television, manga (comic books), and toys and other licensed merchandise—and connects fans to the creators of anime. For Condry, this collective social energy is the soul of anime.

Product Details

ISBN-13: 9780822353942
Publisher: Duke University Press Books
Publication date: 02/11/2013
Series: Experimental Futures
Pages: 256
Sales rank: 574,385
Product dimensions: 6.10(w) x 9.20(h) x 0.50(d)

About the Author

Ian Condry is Associate Professor of Comparative Media Studies at the Massachusetts Institute of Technology. He is the author of Hip-Hop Japan: Rap and the Paths of Cultural Globalization, also published by Duke University Press.

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