The Sponsorship Seeker's Toolkit, Fourth Edition / Edition 4

The Sponsorship Seeker's Toolkit, Fourth Edition / Edition 4

ISBN-10:
0071825797
ISBN-13:
9780071825795
Pub. Date:
05/23/2014
Publisher:
McGraw-Hill Professional Publishing
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Overview

The Sponsorship Seeker's Toolkit, Fourth Edition / Edition 4

THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES

The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition.

New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship.

PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT:

"This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport

"One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),
Chief Operating Officer, SCIA – International Alliance

"The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com

Product Details

ISBN-13: 9780071825795
Publisher: McGraw-Hill Professional Publishing
Publication date: 05/23/2014
Edition description: List
Pages: 320
Sales rank: 513,711
Product dimensions: 7.30(w) x 9.20(h) x 0.70(d)

Table of Contents

Foreword Karen Earl ix

Foreword Steven Wood Schmader xi

How to Use This Book xiii

Acknowledgments xvii

Part 1 Planning

Chapter 1 Internal Planning 3

Chapter 2 Marketing Plan 23

Chapter 3 Implementing the Marketing Plan 61

Part 2 Sales

Chapter 4 Understand What You Have to Offer 81

Chapter 5 Creating a Hit List 93

Chapter 6 Creating the Offer 111

Chapter 7 Proposals 127

Chapter 8 Sales Process 159

Chapter 9 Special Considerations for Nonprofit Organizations 173

Chapter 10 Negotiation 181

Part 3 Servicing

Chapter 11 Sponsorship Planning and Management 193

Chapter 12 Leverage 201

Chapter 13 Sponsorship Measurement 215

Chapter 14 Renewals and Exits 223

Conclusion 227

Part 4 Appendices

Appendix 1 Glossary 231

Appendix 2 Resources 243

Appendix 3 Sponsorship Agreement Pro Forma 255

Index 281

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