If you love sports and are fascinated by business dealings in this trillion-dollar global industry, then this is the anthology you’ve been waiting for. The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry provides insider perspectives from more than 100 of the biggest names in the sport business industry. Plentiful examples and stories, including insiders’ views of major sports deals, make this book a bible of information for those looking to begin or advance a career in the field or for anyone interested in the behind-the-scenes intricacies of sport business. Editor Rick Horrow, an internationally known sport business and sport law expert who has been the architect of more than 100 deals worth more than $20 billion, has teamed up with renowned sport business scholar and practitioner Rick Burton and author Myles Schrag to assemble one of the most unique sport books ever published. You will be both informed and entertained by the personal insights of prominent sport business leaders, including league commissioners such as Gary Bettman, Don Garber, and Paul Tagliabue; team owners such as Jerry Colangelo and Tom Ricketts; executives such as Larry Lucchino and Pat Williams; administrators such as Joe Castiglione and Deborah Yow; professional athletes such as Scott Hamilton and Cal Ripken Jr.; and media personalities such as Jay Bilas and Ann Meyers Drysdale. This all-star team also includes legendary Duke University men’s basketball coach Mike Krzyzewski as the foreword author.The Sport Business Handbook gives you guidance for everything from the basics of breaking into the sport industry to the intricate skills required to become an industry giant:
- Consider the role you want to play, what your values are, and how you can set yourself up for success in the industry.
- Understand the value of brand management and the opportunities for those with strong knowledge and skills in this area.
- Embrace technology and use the power of modern media to guide your organization toward its goals.
- Master leadership skills by establishing a framework for thinking and behaving as a leader at all times.
|Publisher:||Human Kinetics, Inc.|
|Edition description:||First Edition|
|Product dimensions:||7.20(w) x 10.00(h) x 1.10(d)|
|Age Range:||18 Years|
About the Author
Rick Horrow, JD, is a leading expert in the business of sport and has orchestrated over 100 deals worth more than $20 billion. The CEO of Horrow Sports Ventures (HSV), he has served as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, Reuters, NBC, National Public Broadcasting, and the BBC. As the leading commentator on sport business and as a well-connected entrepreneur, he has access to many of the top names in sport, including commissioners, owners, general managers, coaches, and athletes. His clients have included some of the biggest organizations and companies in the world of sport and business: NFL, NHL, MLB, NASCAR, PGA, Great White Shark Enterprises, Cisco Systems, Golden Bear International, Enterprise Rent-A-Car, LPGA, and MLS. He has also been managing editor of sports business for the U.S. Library of Congress. Horrow is nicknamed the Sports Professor, thanks to his time spent as a visiting expert on sport law at Harvard Law School, where he earned his degree.Rick Burton, MBA, is the David B. Falk Endowed Professor of Sport Management in the David B. Falk College of Sport and Human Dynamics at Syracuse University. Prior to his appointment at Syracuse in 2009, he served as the chief marketing officer for the U.S. Olympic Committee at the 2008 Beijing Summer Olympics. He has also previously served as the commissioner of the National Basketball League, which played in Australia, New Zealand, and Singapore. From 1995 to 2003, Burton led the University of Oregon’s Warsaw Sports Marketing Center to international prominence. He has written for the New York Times, Wall Street Journal, SportsBusiness Journal, Sports Illustrated, Sport Business International, Stadia, and Ad Age. He has had numerous research manuscripts published in academic journals and has authored two books on sport business and marketing.Myles Schrag, MS, is a former acquisitions and developmental editor at Human Kinetics, responsible for its sport management book list for 13 years. He is a cofounder of Soulstice Publishing and the author of four books. His freelance credits include Sports Illustrated, Publishers Weekly, Runner’s World Online, and Trail Runner. He earned an MS in kinesiology from University of Illinois at Urbana-Champaign. He lives in Flagstaff, Arizona.
Table of ContentsPart I. Launching Your Career in Sport BusinessChapter 1. Mastering the Craft of Sport BusinessRick Horrow A 50-Year Front Seat, by Ted Killory Sports Evoke Our Emotional Extremes, by Scott D. Michel Write Down Your Dream Job, by Richard PeddieChapter 2. Essential Lessons for the Sport Business ProfessionalLarry Lucchino The Value of Showing Up, by Joe Favorito Keep Your Head Down and Keep Working, by Jay Bilas 10 Principles, From “Collector” of Philosophies, by Brandon SteinerChapter 3. Fostering Meaningful Business RelationshipsLyn St. James Take Charge to Help Give Kids Equal Opportunities, by Shane Battier I Want to Be President, by Andy Dolich Find Direction With Your Own Mission Statement, by Marc TrestmanPart II. Building Your Branding and Selling Skill SetsChapter 4. Executing a Consistent Process and VisionStephen M. Ross Learning to Balance Tradition and Innovation, by George Pyne Make Sure Your Minor League Is Major, by David A. Andrews Making Money With the Money You’ve Made, by Ric EdelmanChapter 5. Filling an Industry NeedBob Kain Outworking Adversity, by Gary Player Finding My Next Act After Olympic Gold, by Scott Hamilton Understanding the Power of Numbers, by Dan TowrissChapter 6. Building a Championship BrandTom Ricketts One Question Paves the Way to Compelling Stories, by Ross Greenburg Customizing a Message for Fans: Three Stories, by Frank Luntz Maintaining a Vibrant Brand With Passionate Purpose, by John Spanos and A.G. SpanosChapter 7. A Mindset of Authenticity: The First Step in a Successful Sport Business VentureJack Nicklaus From Humble Beginnings to PGA Concessionaire, by David Lee Cook Success: The Intersection of Talent and Passion, by Pat Williams One Good Deed Leads to Another, and Another, and Another . . ., by Cal Ripken, Jr.Chapter 8. Handling Crises Calmly and CapablyGary Bettman Preparation Has Always Been a Hallmark of BAA, by Tom Grilk Rebuilding After Katrina, by Doug Thornton Proactive Safety Measures Essential to Youth Sport, by Jon ButlerChapter 9. Building a Brand That Reflects Your Core ValuesDon Garber Why Not?, by Donna Orender Rectify Mistakes Quickly: The Houston Dynamo Case Study, by Oliver Luck Pitcher-Agent Has Once-in-a-Lifetime Encounter During Comeback, by Steve TroutPart III. Mastering Modern Media and TechnologyChapter 10. Harnessing Modern Media StrategiesMark Lazarus The Value in the Values of the Games, by David Baker Going the Extra Miles Can Put You on the Map, by Ken Solomon Sports Require Quick Thinking for Solutions, by Jim GanleyChapter 11. Changing Technologies, Changing ConsumptionTed Leonsis and Zach Leonsis Media, Athletes Both Navigating Increased Exposure, by Harvey Greene Filling the Gaps Between Plays, by Jim Lawson Attention to Detail, Top to Bottom, by Mark WilliamsChapter 12. Using Analytics and Social Media EffectivelyShawn Spieth and Kyle Nelson Growth of Analytics Leads to Industry Evolution, by Jessica Gelman Pushing the Boundaries of Technology in Sport, by Angela Ruggiero Toward a Better Understanding of Sport Market Analytics, by Richard LipseyChapter 13. Translating Technology Into New MarketsPeter Moore How “Moonshot” Technology in Regenerative Medicine Influences the Business of Sport, by Jeff Conroy Retail Analytics of the Future Benefits Consumer, Company, by Matt O’Toole Future of Sport Media Is Addressing Fans Who Lean Forward, by Chris WagnerPart IV. Making Successful DealsChapter 14. Developing Business Deals Consistent With Your Core ValuesRobin J. Harris Paying Back a Debt . . . With Interest, by Richard A. Chaifetz Using Sport to Explain, Engage, and Inspire, by Jon Chapman Do Work That Feeds Your Soul, by Don GarberChapter 15. The Arc of the DealDonald Dell Listen and Respond, by Rich McKay The Agent’s List, by Bob Kain With Your Name Comes Responsibility, by Pat Rooney Jr.Chapter 16. Working Toward ConsensusJerry Colangelo “Six Win and Six Lose,” by Randy Vataha Doing the Unpopular, by Senator George Mitchell Support Helped New GM Learn on the Job, by Ann Meyers DrysdaleChapter 17. The Importance of Marketing in Deal MakingRick Burton Modern Sport Marketers Must Value the Experience, by Chris Lencheski The First Shoe Deal Came Naturally, by Sonny Vaccaro Globalization of the Sport Agency Business, by Philip D.M. de PicciottoChapter 18. Operating Successfully in the Public and Private Domains: The Birth of MAPS and the Rebirth of Oklahoma CityRonald J. Norick How Indy Used Sport to Build Civic Pride, by Greg Ballard Stadiums Are Easy to Build—It’s Only Money, by Maher MasoChapter 19. Mastering Licensing Strategies as Part of Your BrandJoseph R. Castiglione Sr. Global Sport Institute Researches Across Disciplines, by Kenneth L. Shropshire How to Handle the Complex Modern World of College Athletics, by Jack SwarbrickChapter 20. Securing Strategic Sponsorships: The Sponsor’s PerspectiveTony Ponturo Having a Purpose Gives You Perseverance, by Jamey Rootes Protecting Golf’s Image Required Facts, Plan, by Joe Steranka Role Reversal: Think About Your Check Writer’s Objectives Before You Think About Yours, by Michael WhanChapter 21. Securing Strategic Sponsorships: The Rights Holder’s PerspectiveStephen Jones In the Right Place at the Right Time, by Dick Cass Be Willing to Blaze Your Own Trail—Just Don’t Forget to Bring Along Your Key Stakeholders, by Larry Scott The Jones Family: A Football Legacy, by Stephen JonesPart V. Mastering Leadership SkillsChapter 22. Creating a Framework for LeadershipPaul Tagliabue Be Not Afraid of Greatness, by Frank Supovitz All I Know About Leadership I Learned as Senate Majority Leader, by Senator George Mitchell Defy Expectations . . . Prove Yourself, by Bryan R. SperberChapter 23. Operationalizing Philosophy and Values While Building a Culture of Integrity and ExcellenceDeborah A. Yow Equal Pay Is a Better Business Model, by Butch Buchholz LeBron’s Value Is Chasing Excellence On and Off the Court, by Frederick R. Nance Process, People, Plan, and Careful Execution, by Nick SakiewiczChapter 24. Championing Equity, Diversity, and Inclusion in the WorkplaceJudy Sweet More Sports = More Leadership Development Opportunities, by Ray Anderson Making a Difference Is a Kick, By Rolf Benirschke Ali Center Supports Athletes’ Push for Change, by Eli WolffChapter 25. Leadership Lessons Learned the Hard WayKevin Warren Opportunity Knocks When You Open Your Mouth, by Stan Kasten The Common Link Between Vegas Crooners and Hall of Famers, by Pete LaCock Problem Solvers Versus Problem Creators . . . Choose Wisely, by Pat GallagherChapter 26. Cultivating a Winning EdgeDon Shula From Athens to LA to Phoenix: Keep Chasing Your Dreams, by Derrick Hall The Lessons of Competitiveness, by Bob Griese How Orlando Used Sport to Get Out of a Rut, by Mayor Buddy DyerChapter 27. Sustaining Excellence: From Stadiums to StewardshipBryan Trubey Learning From Others in LA, by Kevin Demoff Creating a Community Gathering Place: U.S. Bank Stadium, by Trip Boswell Observations From Years Working in “the Fun Business”, by Pat GallagherEpilogueRick Horrow NASCAR Whiz Kid Learns the Two Rs Early in His Career, by Michael Nichols II A Producer’s Perspective, by Tanner Simkins
Applied reference book for sport business, management, and marketing professionals; sport historians; sport business leaders; and sport fans. Supplemental text for sport business and sport management courses with an applied focus.