ISBN-10:
076194351X
ISBN-13:
9780761943518
Pub. Date:
09/15/2005
Publisher:
SAGE Publications
The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity / Edition 1

The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity / Edition 1

by Barry Smart

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Product Details

ISBN-13: 9780761943518
Publisher: SAGE Publications
Publication date: 09/15/2005
Series: Published in association with Theory, Culture & Society Series
Edition description: First Edition
Pages: 224
Product dimensions: 6.14(w) x 9.21(h) x 0.47(d)

About the Author

Barry Smart is Professor of Sociology at the University of Portsmouth and has longstanding research interests in the fields of social theory, political economy, and philosophy. His research interests include critical social research ethics; higher education; and collaborative work on veganism, ethics, lifestyle and environment.

Table of Contents

Heroism, Fame and Celebrity in the World of Sport
The Development of Modern Sport in Britain and America
The Professionalization of Modern Sport
Media, Sponsorship and Sport Stardom
Corporate Culture and the Branding of the Sport Star
Nike, Michael Jordan and Tiger Woods
Cultures of Sport Stardom
David Beckham and Anna Kournikova
Concluding Remarks
Sport Stars, Authenticity and Charisma

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