The Start-Up Guide: How to Start a Successful Small Business

The Start-Up Guide: How to Start a Successful Small Business

by Emma Jones

NOOK Book(eBook)

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Overview

The Start-Up Guide: How to Start a Successful Small Business by Emma Jones

If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards.
Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for.
This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money.
Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.

Product Details

ISBN-13: 9780857191311
Publisher: Harriman House
Publication date: 03/28/2011
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 175
File size: 578 KB

About the Author

Emma Jones is founder and editor of Enterprise Nation (enterprisenation.com), the home business website, and has started two businesses herself from home offices in London, Manchester and rural Shropshire. She is also author of bestselling books Spare Room Start Up (9781905641680), Working 5 to 9 (9781906659684) and Going Global (9781908003003).

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