Christy Lamagna’s expertise lies in turning events into powerful sales tools that drive business value. In this book, she clearly and definitively demonstrates how companies seeking a competitive edge can follow the “Discovery Process” and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.
Christy has been featured in Forbes, Fast Company and Entrepreneur and is a sought-after speaker, facilitator, and coach across multiple industries. Her war stories are sometimes laugh-out-loud funny, but the lessons she draws from them are transformative.
This book is a must read for event professionals, CMOs, sales or procurement executives—for anyone with bottom-line accountability. You’ll gain the valuable insight you need to create a powerful paradigm shift within your organization.
|Publisher:||Strategic Meetings & Events|
|Product dimensions:||6.00(w) x 9.00(h) x 0.47(d)|
About the Author
Christy advocates for a fundamental shift from a logistics-centered methodology to one rooted in strategy. She introduces readers to the "Discovery Process." This powerful practice transforms events into targeted sales tools that achieve business goals, support the bottom line and turn event expenditures into investments.
Christy teaches the fundamentals of becoming an event strategist and even explains how to earn the exalted title of Master Strategist, the highest title in the strategic event industry.
Knowing HOW to do something is only half the process. Christy takes you on a deeper dive into the WHY-WHY do companies hold meetings? WHY should companies embrace this paradigm shift? WHY should meeting planners invest the time and energy to ascend to a new level of professionalism?
Drawing upon three decades as an entrepreneur, connector, strategist and executive, Christy skillfully demonstrates how to effectively communicate with and be noticed by the C-suite and outlines a clear plan for Master Strategists to go from the ballroom to the boardroom.
Most Helpful Customer Reviews
A great book that gives one the power to change their career and company If you read only one event or meeting planning book, this would be among my top recommendations. It’s clean, short, free of all business jargon, and beautifully written to boot. Whether you are new to the profession (like me) or have been in the industry for years- there is something for planners of all levels. Corporate America (and the world overall) would be a much better place if the principles taught in this book were practiced more widely. What I liked most was Christy's use of stories about personal experiences to deliver the concepts in a relatable and practical way. Applying Christy's, "WIIFM" mindset has benefitted both my career and personal life. After reading this book, I have never felt more confident than I do now in my planning, and decision-making skills. I would recommend this book to anyone with bottom-line accountability and professionals who seek to develop in a sustainable way, as well as anyone who is keen and committed to achieving transformation and excellence in leadership and management.
A Win! Win! Read I have been planning events for over 25 years and I found this book incredibly informative. A must read for planners who are looking to be perceived as a valuable asset to the executive team. In fact, some of Ms. Lamagna’s strategic principles could be applied to personal life situations making it a win! win! read.
Effectively utilizing stories and metaphors, Christy has created a blueprint that is easy to read and understand, with clear direction for someone wanting to take their planning skills to the next level. This is an important book in the evolution of the meeting planning profession.
Brimming with authentic experience and natural enthusiasm, Ms. Lamagna captures the meaning of excellence and accountability in the work place. Whether you are looking to advance your career path, or enrich your personal life, the principles put forth WORK as evidenced by Ms. Lamagna's success in her industry. With nuggets of wisdom throughout the book, this easy to read volume will enrich your awareness and lead you on a path to excellence. Our industry needed someone to be our voice. Ms. Lamagna has done that with clarity and inspiration.