The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeting Industry

The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeting Industry

by Christy Lamagna

Paperback

$17.06 $18.95 Save 10% Current price is $17.06, Original price is $18.95. You Save 10%.
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Tuesday, March 26

Product Details

ISBN-13: 9781732563827
Publisher: Strategic Meetings & Events
Publication date: 10/22/2018
Pages: 206
Sales rank: 700,381
Product dimensions: 6.00(w) x 9.00(h) x 0.47(d)

About the Author

After decades of successfully delivering strategic events to clients worldwide, Christy is embracing a new challenge: disrupting the meetings industry.

Christy advocates for a fundamental shift from a logistics-centered methodology to one rooted in strategy. She introduces readers to the "Discovery Process." This powerful practice transforms events into targeted sales tools that achieve business goals, support the bottom line and turn event expenditures into investments.

Christy teaches the fundamentals of becoming an event strategist and even explains how to earn the exalted title of Master Strategist, the highest title in the strategic event industry.

Knowing HOW to do something is only half the process. Christy takes you on a deeper dive into the WHY-WHY do companies hold meetings? WHY should companies embrace this paradigm shift? WHY should meeting planners invest the time and energy to ascend to a new level of professionalism?

Drawing upon three decades as an entrepreneur, connector, strategist and executive, Christy skillfully demonstrates how to effectively communicate with and be noticed by the C-suite and outlines a clear plan for Master Strategists to go from the ballroom to the boardroom.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire M 5 out of 5 based on 0 ratings. 4 reviews.
Anonymous 12 months ago
A great book that gives one the power to change their career and company If you read only one event or meeting planning book, this would be among my top recommendations. It’s clean, short, free of all business jargon, and beautifully written to boot. Whether you are new to the profession (like me) or have been in the industry for years- there is something for planners of all levels. Corporate America (and the world overall) would be a much better place if the principles taught in this book were practiced more widely. What I liked most was Christy's use of stories about personal experiences to deliver the concepts in a relatable and practical way. Applying Christy's, "WIIFM" mindset has benefitted both my career and personal life. After reading this book, I have never felt more confident than I do now in my planning, and decision-making skills. I would recommend this book to anyone with bottom-line accountability and professionals who seek to develop in a sustainable way, as well as anyone who is keen and committed to achieving transformation and excellence in leadership and management.
Anonymous 12 months ago
A Win! Win! Read I have been planning events for over 25 years and I found this book incredibly informative. A must read for planners who are looking to be perceived as a valuable asset to the executive team. In fact, some of Ms. Lamagna’s strategic principles could be applied to personal life situations making it a win! win! read.
Anonymous 11 months ago
Effectively utilizing stories and metaphors, Christy has created a blueprint that is easy to read and understand, with clear direction for someone wanting to take their planning skills to the next level. This is an important book in the evolution of the meeting planning profession.
JerelLang 11 months ago
Brimming with authentic experience and natural enthusiasm, Ms. Lamagna captures the meaning of excellence and accountability in the work place. Whether you are looking to advance your career path, or enrich your personal life, the principles put forth WORK as evidenced by Ms. Lamagna's success in her industry. With nuggets of wisdom throughout the book, this easy to read volume will enrich your awareness and lead you on a path to excellence. Our industry needed someone to be our voice. Ms. Lamagna has done that with clarity and inspiration.