The Strategy and Tactics of Pricing: Pearson New International Edition

The Strategy and Tactics of Pricing: Pearson New International Edition

Paperback(Internatio)

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Product Details

ISBN-13: 9781292023236
Publisher: Taylor & Francis
Publication date: 07/30/2013
Edition description: Internatio
Pages: 352
Product dimensions: 6.00(w) x 9.00(h) x (d)

Table of Contents

1. Strategic Pricing 2. Value Creation 3. Price Structure 4. Price and Value Communication 5. Pricing Policy 6. Price Level 7. Pricing Over the Product Life Cycle 8. Pricing Strategy Implementation 9. Costs 10. Financial Analysis 11. Competition 12. Measurement of Price Sensitivity 13. Ethics and the Law

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