The Surprising Solution: Creating Possibility in a Swift and Severe World

The Surprising Solution: Creating Possibility in a Swift and Severe World


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The Surprising Solution: Creating Possibility in a Swift and Severe World by Bruce Piasecki

"Bruce Piasecki's underlying theme in The Surprising Solution—that business can and will lead our society into this new and better world—is right on target. In this new frontier, sustainability and innovation are inextricably linked and are the only two guarantors of long-term corporate success and profitability."
Vance D. Bell | Chairman and CEO, Shaw Industries Group, Inc.

The world today is more swift, more severe… and has never been more full of opportunity.

The rapid wave of change is sweeping outdated strategies away quicker than ever before, but those who can get in front of this wave will achieve untold success and customer loyalty. And the solution for how to get in front of this wave is as inspiring as it is surprising.

The Surprising Solution describes the revolution in business in which the corporations that can best address environmental and social issues by creating superior products will thrive and profit in this new world. Discover how to take hold of this vital new force in business and improve both the world and your bottom line at the same time.

Going green is no longer something businesses just do for good's the most important and revolutionary factor driving the incredible success of businesses that are a part of the movement, and hurting those that are falling behind.


"The Surprising Solution is a must-read during this time of economic turmoil."
Steve Percy | Former CEO of BP America and Coordinating Lead Author of the Millennium Ecosystem Assessment

"This book should be read by all consumers and social and business leaders concerned about this new century. Bruce Piasecki writes in an engaging and readable style about items of consequence to your life and firm."
Frank Boren | Former CEO of the Nature Conservancy, Former ARCO Board Member, and Founder of Sustainable Conservation

"Read this book and learn how today's business leaders are innovating, growing, and enhancing the economic performance of their companies while building long-term social, environmental, and moral capital for their shareholders."
Tyler J. Elm | Operating Partner, 2Degrees Capital Partners

"Read Bruce Piasecki's The Surprising Solution for your future, your family, and financial health."
Jay Whitehead | Editor and Publisher, CRO magazine

"An eye-opener."
Charles Osgood

New Book By Expert Bruce Piasecki Reveals Why Social Responsiveness Is Key To Long Term Profitability And Sustained Success

For nearly thirty years, Bruce Piasecki and his firm, AHC Group, have been helping companies become more socially responsive without sacrificing bottom-line success. Today, as we stand at what Piasecki calls the "S-Frontier," social responsiveness is no longer a choice — it is imperative for survival. In his new book, THE SURPRISING SOLUTION: Creating Possibility in a Swift and Severe World (SourceBooks, Inc.; November 2009), Piasecki offers practical, hands-on advice, supported by in-depth case studies of such corporations as Toyota , Suncor Energy, and Hewlett-Packard to explain precisely what companies can do to thrive in this new frontier.

How the S-Frontier Affects Product Development
According to Piasecki, the S-Frontier is comprised of three key elements: the swiftness of information; the severity of such global problems as climate change and the rising price of oil; and the need for business leaders to become "social response capitalists." To flourish in the coming decades, companies must be on the upswing of the S-Frontier, and create innovative products that help solve the problems confronting customers in the 21st century. In addition to long-term viability, this "social response product development," will create other business benefits as well, including margin improvement, rapid cycle time, global market access, and product differentiation.

A master of social response product development is Toyota, a firm with which Piasecki worked as a consultant for many years. "The core of Toyota's product strategy," he explains, "lies in its reading of public needs, in advance, to anticipate and build long-term markets for its products," he writes. Not only has Toyota, with its energy-efficient Prius, been on the forefront of automobile technology, it has, from the beginning, intended to install hybrid engines into ten core car models — demonstrating a powerful commitment to responding to social needs over the long-term.

How Leaders Can Meet the Challenges of the S-Frontier
For Piasecki, leadership demands in the S-Frontier are more complex than ever. "The best leaders are both in this world and in the world of the near future at the same time," he writes. In THE SURPRISING SOLUTION, he outlines his key insights into the leadership skills needed to meet these new challenges, including the ability to tolerate discomforting information and thrive on constant learning; the willingness to listen to input from a variety of sources and then choose the right path to follow; and the ability to articulately spread the word about new business models and social goals. Piasecki also points to the need for leaders to look outside their "trade group box" in the search for superior products and processes, explaining how Seattle's Virginia Mason hospital was able to drastically cut costs and raise patient satisfaction by applying lessons learned from "just in time" manufacturing and Toyota's assembly line techniques.

Show Me the Money: How Companies are Valued in the S-Frontier
The S-Frontier also impacts the money side of business. With greater transparency and access to information, the ways that individuals and institutions choose to invest is changing. At the same time, traditional valuation models don't take into account many of the factors — such as the launch of initiatives designed to reduce future liabilities and create new, unique business opportunities — that influence a company's success or failure. In his book, Piasecki describes how such organizations as the Calvert Group, Innovest, and even Standard and Poor's are discovering ways to measure these intangibles — further incentive for companies to find their way to the upswing of the S-Frontier if they hope to attract investment capital in the future.

The Need for a Smart, Readjusted Form of Global Capitalism
"To profit in a sustained way, you must leverage your money, corporate resources, energy, and people in a fashion that answers mounting social needs," writes Piasecki. This is what will separate companies that thrive from those that wither in the new S-Frontier. THE SURPRISING SOLUTION is a critical handbook for creating success for your firm and your future.

Visit these sites for more information about Bruce Piasecki:

Product Details

ISBN-13: 9781402214509
Publisher: Sourcebooks
Publication date: 11/03/2009
Pages: 316
Product dimensions: 5.90(w) x 8.90(h) x 0.90(d)

About the Author

Dr. Bruce Piasecki is the President and Founder of the American Hazard Control Group, a management consulting firm specializing in energy, materials, and environmental corporate matters since 1981. He is the author of five seminal books on business strategy, valuation, and corporate change. He lives in Saratoga Springs, NY.

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The Surprising Solution: Creating Possibility in a Swift and Severe World 5 out of 5 based on 0 ratings. 9 reviews.
Anonymous More than 1 year ago
Walks to the bows grab one that looks like katnesses and tries it out. Dang i rock at this. I say "goodnight" and walk around alittle I find a nice looking sword and i grab it. It look good and feels good. I slide it into my scabberd and grab a letherman. I grab a dagger and some little metal balls with strings for bella.
Anonymous More than 1 year ago
Wanders around before finally finding the bows and starts shooting. "Ok i suck at this...someone plz teach me..."
Anonymous More than 1 year ago
Throws daggers.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Cleaned the weapons
Anonymous More than 1 year ago
Extra space. Pavilions and such
Anonymous More than 1 year ago
Weapons training arena
PMasonKS More than 1 year ago
I first heard Dr. Piasecki when he was a guest lecturer for the Green Mountain College Sustainable MBA program residency. His presentation, based on ideas in the book, was a practical guide to how businesses can make a difference in the world. I read and digested the book during a trip to Guatemala. The international travel and location provided a vivid backdrop with which to integrate Piasecki's ideas and experiences with Social Response Capitalism. Global corporations have enormous power to use their products and practices for promoting a greater good. Piasecki shows how a sampling of companies are doing just that within the framework of good business practices that will keep companies at the top of the S curve. What is the S curve? Read the book and find out!!
dfrazier More than 1 year ago
When it comes to how sound business makes for sustained success, Bruce Piasecki hits the nail on the head in his latest book on social responsibility. As corporations scratch and claw for every competitive advantage, Dr. Piasecki reminds us that nations and states were not built over night. Instead it takes a view of the entire spectrum of capitalism. The foundation of every home must be built on solid ground and the same is true of every successful corporation. Especially as Dr. Piasecki reminds us that many of these corporations are larger, and thus have more responsibility to society, than most nations in the worid today.