The Survival of Soap Opera: Transformations for a New Media Era

The Survival of Soap Opera: Transformations for a New Media Era

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Overview

The Survival of Soap Opera: Transformations for a New Media Era by Sam Ford

How the daytime drama format reaches or loses its audience in the Internet age

Product Details

ISBN-13: 9781604737172
Publisher: University Press of Mississippi
Publication date: 11/03/2010
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 320
File size: 2 MB

About the Author

Sam Ford, Bowling Green, Kentucky, is a research affiliate with Massachusetts Institute of Technology's Convergence Culture Consortium and Director of Customer Insights for Peppercom Strategic Communications.

Abigail De Kosnik, San Francisco, California, is an assistant professor at the University of California, Berkeley, in the Berkeley Center for New Media and the Department of Theater, Dance, and Performance Studies.

C. Lee Harrington, Oxford, Ohio, is professor of sociology and a Women's Studies Program Affiliate at Miami University. She has been conducting research on the daytime industry and soap fans since the late 1980s and is author of many published academic works on soaps, including Soap Fans with Denise D. Bielby.

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