The Susan Southerland Secret

The Susan Southerland Secret


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The Susan Southerland Secret by Susan Southerland, Kristy Chenell, Karen Gingerich

“The Susan Southerland Secret has given me techniques to make the most of the time I have with clients – to take my sales to another level, build a better relationship with clients, and give me an even better understanding of their personalities. Thank you, Susan Southerland Secret!” –Maria Shafer, Celebration Expert

Sales and marketing are as important to a wedding business as creating a beautiful, memorable day for the bride and groom. Yet, those two words can be intimidating, even to the most dynamic, energized, and experienced wedding professional. Fear no more. In The Susan Southerland Secret, three industry experts share valuable tips that will provide both novice and seasoned wedding professionals a renewed confidence in selling and marketing.

Susan Southerland, Kristy Chenell, and Karen Gingerich rely on their extensive backgrounds in wedding planning, marketing, and sales to offer their secret to success—a distinct concept called personality marketing. Wedding professionals will learn how to

• identify bridal personalities and their buying decisions;

• recognize a bride’s strengths and weaknesses;

• win a bride’s confidence through tailored sales and marketing messages;

• stand out from the competition and close the deal.

The Susan Southerland Secret offers incredible insight into a bride’s mind, ultimately helping wedding professionals become superior salespeople, expert contract negotiators, and champions of customer service.

Product Details

ISBN-13: 9781462001088
Publisher: iUniverse, Incorporated
Publication date: 07/13/2011
Pages: 128
Product dimensions: 6.00(w) x 9.00(h) x 0.44(d)

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The Susan Southerland Secret: Personality Marketing to Today's Bride 5 out of 5 based on 0 ratings. 2 reviews.
M_Harris More than 1 year ago
I've been wanting to be a wedding planner since I was in high school & now I'm finally working as one! I seriously could not put this book down because I could relate to it in so many ways! I am now using what I've learned from this book in my career as as wedding planner & I'm very thankful for having it help me along the way! All of Susan, Karen, & Kristy's tips are so important and useful, yet simple to understand & remember. Anyone in the wedding planning industry whatsoever needs to read this book! Awesome work ladies!
Anonymous More than 1 year ago
I've been in the Wedding Industry for over 7 years and have planned hundreds of weddings but when I picked up Susan's book, I could not put it down! I learned so much and am excited to apply it to my business and book even more brides! Thanks Susan for helping me out and taking the time to share your secrets with the rest of us!