Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.
Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.
|Publisher:||University of Toronto Press, Scholarly Publishing Division|
|Series:||Rotman-UTP Publishing - Business and Sustainability Series|
|Product dimensions:||5.90(w) x 9.10(h) x 0.90(d)|
About the Author
Suhas Apte is a former Sustainability Officer and senior executive for the Kimberly-Clark Corporation. He is President of Apte Consultants, LLC and a partner in the Blue Earth Network.
Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing in the Gozuieta School of Business at Emory University. He is the Founder and Chairman of Sheth Leadership Academy.
Table of Contents
Chapter 1: Introduction
Chapter 2: Motivating Consumers
Chapter 3: Collaborating with Customers
Chapter 4: Inspiring Employees
Chapter 5: Nurturing Suppliers
Chapter 6: Investing In Communities
Chapter 7: Attracting Investors
Chapter 8: Leveraging Media
Chapter 9: Engaging Government
Chapter 10: Partnering with NGOs
Chapter 11: Stakeholder Sustainability Audit (SSA) Tool
What People are Saying About This
"Suhas Apte and Jag Sheth detail the powerful opportunities to grow your business by putting purpose at the core of your strategy and activating it through deep collaboration across your value chain. A must-read for today's business leaders."
"The whole idea of addressing 'stakeholder engagement' strategically, as a source of competitive advantage, is cogently laid out in The Sustainability Edge with some excellent case studies and compelling insights into the role of consumers, NGOs, and suppliers."
"Sustainability is not just a nice thing to have. It is a necessary goal for all institutions, including corporations. I am very pleased that Apte and Sheth have documented how embracing and advocating sustainability is emerging as the next competitive advantage."
"The Sustainability Edge provides a unique perspective. It documents how a company that embraces sustainability initiatives and advocates them to its customers, suppliers, employees, and investors generates both top-line growth and bottom-line results."
Most Helpful Customer Reviews
This book connects concepts of sustainability and their practical implementation in a manner that takes scholars, students and practitioners on the same level. The reader not only gets a clear-cut image and a deep insight, the book also is a page-turner because one wishes to learn more the more she or he is reading. It is a "must" for academic teaching and executive education.