The Sustainability Generation: The Politics of Change and Why Personal Accountability is Essential NOW!

The Sustainability Generation: The Politics of Change and Why Personal Accountability is Essential NOW!

by Mark Coleman

Paperback(First Edition)

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  Life on Earth is increasingly at risk. What to do about rescuing our planet, and ourselves, is a growing concern for people of all ages and all walks of life. Mark C. Coleman's groundbreaking book, The Sustainability Generation: The Politics of Change & Why Personal Accountability is Essential NOW! takes a cold, hard look at the facts about where we stand and how to move forward. The Sustainability Generation is beyond simply another green book in that it focuses on the poisonous influence of our acquisitive culture and its root cause -entitlement. Our culture of entitlement encourages the belief that instant gratification is our right; this in turn erodes our sense of duty toward anything outside of these immediate desires. Our consumption habits are out of control and they are sabotaging our destiny. In response to this, Mr. Coleman argues that nurturing our sense of personal responsibility, and squashing our hunger for more stuff is the single most important step toward saving our world for future generations. The Baby Boomer generation is retiring and the so-called Generation Y will soon receive the largest transfer of wealth in history.  It is vital to emphasize the need for replacing our entitlement culture with sustainable growth through redefining our core values.  The Sustainability Generation provides a clear roadmap of how individuals can empower and enlighten themselves and their peers. A new Sustainability Generation that is committed to environmental and social change will offer the promise of the greatest legacy possible-a future!

Product Details

ISBN-13: 9781590792339
Publisher: SelectBooks
Publication date: 10/09/2012
Edition description: First Edition
Pages: 304
Product dimensions: 6.00(w) x 8.90(h) x 2.70(d)

About the Author

For more than a decade, Mark Coleman has served in a senior research capacity for the AHC Group. During that time, he has contributed to research, publications, and development of leadership workshops. Mr. Coleman has a unique background having worked in industry, government, management consulting, applied research, and academic organizations. Throughout his tenure, Mark has developed a strong capability in business and organizational strategy related to energy, environment, and sustainability.

Table of Contents

Foreword L. Hunter Lovins ix

Preface xv

Introduction xxiii

Chapter 1 The Societal Shifts Before Our Eyes 1

A Societal Shift-40 Years in the Making

Lessons in Leadership: Working toward a Better Future Requires Patience and Humility

Rebalancing Your Future

Generational Accountability

Going Beyond Generational "He Said, She Said"

Sustainability is a Human Endeavor

Chapter Summary

Chapter 2 Entitlement and Indulgence 27

In Your Backyard: A World of Erroneous Consumption

Examining Entitlement in Society

Addressing the Challenges through a New Age of Global Cooperation

A Tragedy of the Commons: A Need to Exercise Common Sense

Understanding the Underlying Causes of Entitlement

A Generation in Transition

Chapter Summary

Chapter 3 Personal Accountability: Why Personal Accountability? Why NOW? Why YOU? 65

Personal Accountability Is Everyone's Responsibility

Accountability and Sustainability

Challenges and Opportunities in Personal Accountability

Keeping the Silver Tsunami from Crushing the Green Wave of Innovation and Social Accountability

Chapter Summary

Chapter 4 Empowerment and Enlightenment 89



Innovation through Enlightened Sustainability: Small Companies, Strong Leaders, and Big Impact

Getting Religion on Climate Change and Personal Behaviors Affecting the State of Our Economy

Chapter Summary

Chapter 5 Equity for a New Generation 111

Building a Culture of Ecologic and Economic Equity

Creating Equity for the Next Generation: A Conversation with the CEO of Enolia Ventus

Chapter Summary

Chapter 6 Taking Action on Personal Accountability by Simplifying Sustainability for the NOW Generation 135

Taking Action on Personal Accountability

Simplifying Sustainability: The Sustainability Generation Tool-Kit for Industry, Academia, Government, and Not-for-Profits

The Need to Embrace Civility for a Sustainable Generation

Embrace Your Personal Journey of Self Discovery toward Sustainable Living

A Reflection of Our Past: From Silent Spring to In-Bloom

Chapter Summary

Chapter 7 Developing Leadership Skills to Address a New Era of Economic, Environmental, and Social Accountability 179

The Role of Universities in Creating a More Sustainable World (William [Bil] Destler, President, Rochester Institute of Technology [RIT]

"Truth Speaking" on Sustainability (Insights and Perspective from GP's Chief Sustainability Officer, Bill Frerking)

Xerox: Ready for Real (Sustainable) Business (A Conversation with Patty Calkins, Vice President, Environment, Health and Safety)

Strategic Succession Planning: Addressing Enterprise Risks While Developing the Next Generation of Innovative Companies and Sustainability Leaders

Chapter Summary

Endnotes 229

Additional Sources of Learning and Information 239

Acknowledgments 252

Index 257

About the Author 271

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