The Sustainable Enterprise Fieldbook, with full companion materials at https://TheSustainableEnterpriseFieldbook.com, engages today’s managers and leaders of organizations, in both the private sector and civil society, who are being challenged as never before to find ways to play a proactive role in understanding and addressing the risks and opportunities of sustainability. It teaches them how to apply systems thinking to turn our most intractable problems into exciting business opportunities, and offers ground breaking frameworks in new chapters on globalization, strategy, metrics, and sustainability models for collaboration, technology, and community. That is why this book is structured to be a fieldbook to provide practitioners the Activities, Cases, and Tools that they can use to help move their enterprise through progressively higher performing stages of sustainability. Readers also have access to the innovative Living Fieldbook, an online community forum filled with supporting materials: https://www.thesustainableenterprisefieldbook.com/webinars.html.
|Publisher:||Taylor & Francis|
|Product dimensions:||6.12(w) x 9.19(h) x (d)|
About the Author
Jeana Wirtenberg, Associate Professor of Professional Practice, Rutgers University, USA, and President and CEO, Transitioning to Green, USA.
Linda M. Kelley, Principal and Enterprise Ecologist, Transitioning to Green, USA.
David Lipsky, Head of Coaching, Assessment and Executive Onboarding at Samsung Electronics America.
William G. Russell, Principal with Transitioning to Green, USA.
Read an Excerpt
Georg Kell, Executive Head, UN Global Compact
Businesses are challenged as never before by the unrelenting and ever-increasing
demands posed by the global economy and the marketplace to address the concerns of
a wide range of critical stakeholders, including shareholders, customers, employees,
and communities, both locally and around the world.
Technology and deregulation have unleashed an unprecedented expansion of business
activities over the past quarter of a century. Many companies have gone global
while governments have remained local. Businesses, large and small, are learning to
integrate into a global marketplace that offers scale and efficiency gains.
New markets have been developed and much progress has been made in bringing
hundreds of millions of people out of abject poverty. At the same time, poverty persists
in many parts of the world, inequity has been on the rise, and the impact of human
activities on the natural environment threatens our survival as a species.
We cannot predict the future, but the certainty of the major disruptive forces we are
witnessing every day makes a compelling case for us to reexamine our fundamental values,
shift our priorities, and shape a new strategic direction to create a more sustainable
How will we master this global transformation to a sustainable future? Where will
leadership come from? Will we be able to extend the benefits of productivity gains to
those who need them most while safeguarding our natural environment? Will openness
as an economic and political idea prevail, or will we fall back into discriminatory behavior,
building walls and creating enemies? Will we be able to provide stewardship that
thrives on and cultivates the creativity of people and enterprises while safeguarding the
common good? Are we willing — and are we capable enough — to change our patterns
of consumption and lifestyles so that they meet our most basic human needs while considering
those of future generations? Can we build incentive systems that reward and
reinforce good environmental, social, and governance performance?
The stakes couldn’t be higher. Never before have we been so dependent on each
There is always hope that policy-makers will eventually provide leadership. But all
too often they are concerned with territorial constituency building or the sheer desire
to maintain a hold on power. Few policy-makers are able, or willing, to take on global
perspectives or a long-term vision that goes beyond election cycles.
Business can hardly afford to wait for this to happen. The changing landscape has
made it imperative that business help architect and execute the solution. The notion and
practice of business responsibility and the search for practical solutions has evolved
over the past two decades. Business increasingly understands that the search for sustainability
is not just about avoiding costs; it is increasingly about creating business
value and inventing models that deliver societal and market success.
Clearly, the role of business is undergoing a profound transformation. The most obvious
is the need to manage risks in an interdependent world. As business has become
global, it can no longer take refuge behind one home government. It needs to learn to
deal simultaneously with different regulatory and societal realities. At the same time,
the pursuit of global integration and the sophistication of dispersed supply chains has
created new vulnerabilities — as have the scarcity of natural resources and the unfolding
of climate change–related regulatory and lifestyle changes.
New business models that understand how to build markets for the one billion people
that remain excluded, that thrive on energy efficiency and environmental stewardship,
and that build societal goodwill and support are likely to be the winning models
of the future. Such enterprises will not only succeed in their own right, they will also
make an enormously important contribution to the future of humanity.
We are called to support and promote business efforts that embrace sustainability
strategies as a modus operandi. Many small and large innovations and alterations are
needed to bring about a change on the scale required to safeguard our future. Human
creativity and the will to shape the future are our best hope. This Fieldbook opens the
door for business leaders and managers to the most appropriate and practical pathway
for themselves and their enterprises to forge a more sustainable future. It takes us on a
thoughtful journey through the eyes of 29 passionate, experienced practitioners inspiring
us all to step up to the plate, create a plan, and move forward with velocity, intention,
and commitment. It provides the tools, cases, best practices, learnings, and understandings
— at once profound and practical — to equip and enable every manager and
leader to play a role in the reinvention of the world.
Table of Contents
PART I: Understanding reality: our context for The Sustainable Enterprise Fieldbook
Introduction and overview
PART II: Preparing the foundation for a sustainable enterprise
1. Leadership for a sustainable enterprise
2. Mental models for sustainability
3. Sustainability- aligned strategies: smart enterprise strategies to progress along a bridge to thriving
PART III: Embracing and managing change sustainably
4. Managing the change to a sustainable enterprise
5. Employee engagement for a sustainable enterprise
6. Enterprise sustainability metrics and reporting: performance measurements for resilient strategic progress
PART IV: Connecting, integrating, and aligning toward the future
7. Sustainable globalization: the challenge and the opportunity
8. Sustainability models for collaboration, technology, and community
PART V: Building new bridges to the future
9. A path forward: building new bridges to the future
10. Driving forces for change