Drawing upon his considerable practical experience in the field and his highly regarded theoretical work, Chacko explores the use of systems science in solving complex problems in a variety of contexts. The author operationally defines the characteristics of problems that require a systems approach, presents his own step-by-step systems approach protocol, and takes the reader through 25 applications of the protocol to actual events. Ranging from global strategy decision-making to corporate sales planning, the case examples clearly demonstrate the ways in which the systems approach can be an effective operational tool for managers and policymakers involved in decision-making hituations characterized by difficulty and uncertainty.
The case examples included fall into two major categories: missions and markets. In the first group, Chacko analyzes problems such as the U.S. response to Soviet threats during the Cuban missile crisis, the decision to attempt to achieve a nuclear force reduction agreement, and the questions of where and how to base the nation's strategic air forces. Among the market applications examined are Texas Instruments' decision to develop, manufacture, and market semiconductor devices; a corporate strategy to increase market share by 30 percent; and the evaluation of electronic alternatives to paper-based communications. Throughout, Chacko pays particular attention to developing a workable approach to problem-solving in an atmosphere of complexity and uncertainty. His work will be especially useful to marketing and R&D professionals as well as to students of systems science and analysis.
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About the Author
GEORGE K. CHACKO is Professor of Systems Science at the University of Southern California and Director of the Doctoral Program in Technology Management at National Chengchi University in Taipei. A member of the World Future Society and Fellow of the American Association for the Advancement of Science and the American Astronautical Society, Dr. Chacko is the author of 39 books, including Technology Management (Praeger, 1988) and Dynamic Program Management (Praeger, 1989).
Table of Contents
International Missions and Markets: Passive Interactions
Systems Approach to an International Mission: The Intermediate Nuclear Forces (INF) Treaty
Systems Approach Supports Policy Reversal: NATO AWACS
International Missions and MarketsActive Interactions
International Mission and Market Paradigm: LRM Treaty, ERS Protocol
International Mission and Market CONCOL Bargaining
Systems Approach (SA) Protocol for Missions and Markets
Evaluation of SA Efforts
Corporate and Country Missions and Markets Passive and Active Interactions
Nonprofit Missions for National Well Being
CONCOL Bargaining for Corporate Profits
Technology Breakthroughs for Missions and Markets
Strategy and Tactics for National Survival and Support
High-Risk, Hightech for National Survival Missions
High-Risk, Hightech for Corporate Markets Survival