The Tangled Web They Weave: Truth, Falsity and Advertisers

The Tangled Web They Weave: Truth, Falsity and Advertisers

by Ivan L Preston

Hardcover

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Overview

Ronny Someck is an enormously popular poet and radio host in Israel. Born in Iraq, he spent his childhood in a transit camp for new immigrants. This is his first full-length book to appear in English; his Sephardi voice is rich with slang, hot music, street gangsters and army commandos, and the odors of falafel and schwarma. In what other poet could we find Tarzan, Marilyn Monroe, and cowboys battling with Rabbi Yehuda Halevi for the hearts and souls of Israelis?

Product Details

ISBN-13: 9780299141905
Publisher: University of Wisconsin Press
Publication date: 07/15/1994
Pages: 236
Product dimensions: 6.00(w) x 9.00(h) x 0.80(d)

About the Author

Ivan L. Preston is the Journal Communications-Heyse Professor of Journalism and Mass Communications at the University of Wisconsin-Madison.  He has been honored three times by the American Academy of Advertising, including serving as its president.  An expert witness and author of numerous articles on advertising law, he is the author of The Great American Blow-Up: Puffery in Advertising and Selling, also published by the University of Wisconsin Press.

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