The Tao of Wow is a compendium of truths which, when applied and practiced with the appropriate discipline, is believed to guarantee extraordinary success in any endeavor from business to romance. The Tao of Wow has existed in a cloak of secrecy since its first documented appearance in 3300 B.C. Although never available in complete form, various components of the Tao of Wow have been known by a variety of names throughout history. During the Middle Ages it was known as Conquest and Coercion. In the 1700s it was resurrected as Secret Concepts of Conquest Mastery, and Recognition. In the 1800s it resurfaced as Mastering the Minds of Men. (See Introduction for more). Wow has always existed. What we today refer to as the "Wow Response" is considered to be a basic spontaneous reaction unique to all living things. It is the almost reflexive reaction to an idea, object or person that precedes one's fascination with that idea, object or person. As the text entitled The Wow Factor clearly explains, a Wow is needed prior to any action undertaken by a human being. The Wow Reaction is a basic component of survival of the fittest. It is the spark of emotion that precedes change, invention, innovation, art and even procreation. In short, Wow is what makes the world go 'round. Control the world's Wow, and you control the world! The World Foundation of Cultural And Linguistic Research in association with the Passion Profit Company is pleased to present the only authorized edition of The Tao of Wow Trilogy, which includes The Wow Factor, Tao of Wow & The Art of Wow.
