The Technology Fallacy: How People Are the Real Key to Digital Transformation

The Technology Fallacy: How People Are the Real Key to Digital Transformation


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Product Details

ISBN-13: 9780262039680
Publisher: MIT Press
Publication date: 04/16/2019
Series: Management on the Cutting Edge
Pages: 280
Sales rank: 487,361
Product dimensions: 6.20(w) x 9.10(h) x 0.90(d)
Age Range: 18 Years

About the Author

Gerald C. Kane is Professor of Information Systems at Boston College.

Anh Nguyen Phillips is Research Lead at Deloitte Center for Integrated Research.

Jonathan R. Copulsky, a retired Principal of Deloitte Consulting LLP, teaches marketing, branding, and marketing technology at Northwestern University.

Garth R. Andrus is a Principal at Deloitte Consulting LLP.

What People are Saying About This

From the Publisher

Being a digital organization is an imperative of our time, yet workable paths forward are still largely unmapped. The authors manage to provide some of the most meaningful insights available on how to move forward faster and more sustainably to craft a digital DNA in a deeply disruptive world.

Dion Hinchcliffe, VP and Principal Analyst, Constellation Research; author of Social Business by Design

Packed with data, interviews and engaging examples, The Technology Fallacy i s a compelling case for companies' need to adapt to current conditions not just by using technology, but by structuring systems and training leaders to embrace continuous learning and adaptivity. It's also a fantastic guide for how to get started.

Eric Ries, author of The Lean Startup and The Startup Way

The Technology Fallacyis the perfect read for leaders challenged to respond to the disruption caused by digital technologies! The book does a brilliant job of focusing leaders on the specific actions that they can take to build their organizations' digital capacity and not getting dazzled by the technologies themselves.

Atish Gude, Chief Strategy Officer, NetApp, Inc.

There is no shortage of literature on the topic of digital disruption, with the dominant focus on technology trends. However, for anyone that is experiencing digital disruption, it is painfully obvious that the real competency to develop is how to organizationally—via people, talent, and culture—navigate a rapidly changing environment. Fortunately, The Technology Fallacy does a brilliant job of filling this gap.

Marcus Shingles, digital transformation practitioner and former CEO of XPRIZE

The Technology Fallacy is the technology book business leaders have been waiting for. Few of us are technology experts, but we know that top talent and agile teams are paramount to digital success. I applaud the authors for sharing their insights on these issues.

Scott W. Wine, Chairman & CEO, Polaris Industries

This is a timely and very relevant book for executives struggling to lead organizations through digital transformation. Using data from multiple years of global surveys, the authors zero in on the key organizational and cultural issues that executives need to address, and provide practical advice on how they can build digital capabilities and capacity for transformation.

Maryam Alavi, Dean and Stephen P. Zelnak, Jr. Chair; Professor of IT Management; Scheller College of Business, Georgia Institute of Technology

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