The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing by Jamie Turner, Reshma Shah
Skills, facts, strategies, techniques…whatever it takes! FT Press’s quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!
Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing it!
When you think about it, the only truly important social media metric is good old return on investment (ROI). Everything else--traffic, comments, followers, leads--is just a stop along the way. Without positive ROI, there’s really no reason to run a social media campaign. Here are ten things you must know to measure the effectiveness of social marketing….
Jamie Turner is Chief Content Officer for The 60 Second Marketer, an online magazine providing resources for marketers and entrepreneurs. For 20+ years, he has helped firms like AT&T, Cartoon Network, CNN, Motorola, and Coca-Cola grow sales and revenue through high-impact marketing. A frequent media guest and speaker, he was recently profiled in Advertising and Promotion, a leading marketing text. Reshma Shah, Ph.D., Assistant Professor of Marketing at Emory's Goizueta Business School, has worked in procurement for IBM, litigation consulting for Price Waterhouse, strategic planning for Unilever, and account management for Leo Burnett.