The Ultimate Survival Guide for Business in Japan (couverture souple)

The Ultimate Survival Guide for Business in Japan (couverture souple)

by Philippe Huysveld


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This book is targeted at business executives of companies:

• approaching the Japanese Market,

• reviewing their options in terms of Japan Entry Strategy,

• already exporting to Japan (Indirect Sales) or,

• already established and doing business in Japan (Direct Sales).

In this book, we show:

• That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies.

• That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system.

• How to market your products or services in Japan (B2C and B2B Marketing Guidelines).

• Which Entry Strategies are available to foreign companies to choose from and guidelines for selection

Product Details

ISBN-13: 9781326960773
Publication date: 10/30/2018
Pages: 92
Product dimensions: 8.27(w) x 11.69(h) x 0.19(d)

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