ISBN-10:
0805814655
ISBN-13:
9780805814651
Pub. Date:
03/01/1994
Publisher:
Taylor & Francis
The Unseen Power: Public Relations. A History / Edition 1

The Unseen Power: Public Relations. A History / Edition 1

by Scott M. Cutlip
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Product Details

ISBN-13: 9780805814651
Publisher: Taylor & Francis
Publication date: 03/01/1994
Series: Routledge Communication Series
Edition description: New Edition
Pages: 832
Product dimensions: 6.00(w) x 9.00(h) x 1.80(d)

Table of Contents

Contents: Prologue Part I: The Seedbed Years of Counseling, 1900-1919. The Nation's First Publicity Agency. The First Washington Agencies. First Parker and Lee, Then Lee, Harris, and Lee. The Hamilton Wright Organization — The First International Agency. Pendleton Dudley Starts Fifth Agency in 1909. Part II: Public Relations Booms in the Booming Twenties, 1919-1930. Ivy Lee Returns to New York; Joined by T.J. Ross. Edward L. Bernays: Pioneer, Philosopher, Centenarian. Bernays: The Counselor and His Genius and His Role in the Profession. John Price Jones Tries to Ride Two Horses. Steve Hannagan: Super Press Agent. Harry Bruno: Aviation and Public Relations Pioneer. William H. Baldwin: Counselor and Citizen. Ben Sonnenberg: Sui Generis. Clarke and Tyler: Builders of the Ku Klux Klan. John W. Hill: Builder of an Enduring Legacy. John Hill's Two Major Battles: Steel and Tobacco — and the Person. Part III: The Depression and the Years Beyond. Carl Byoir: The Little Giant of Public Relations. Carl Byoir: Years of Success and Storm. Whitaker & Baxter: Architects of the New Politics. Earl Newsom: Counselor to Corporate Giants. Earl Newsom and the Auto Giants: Ford and GM. Earl Newsom and the Ford Foundation. Epilogue.

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