The Uses of Mass Communications: Current Perspectives on Gratifications Research

The Uses of Mass Communications: Current Perspectives on Gratifications Research

by SAGE Publications

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Overview

The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.

Product Details

ISBN-13: 9780803904941
Publisher: SAGE Publications
Publication date: 02/01/1975
Series: SAGE Series in Communication Research , #3
Pages: 318
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

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