Pub. Date:
Fairleigh Dickinson University Press
The Visual Focus of American Media Culture in the Twentieth Century: The Modern Era, 1893-1945

The Visual Focus of American Media Culture in the Twentieth Century: The Modern Era, 1893-1945

by Wiley Lee Umphlett


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The rise of American media-made culture reflected and amplified the "sociocultural conflict between the deep-rooted values of small- town/rural life and the mediated attractions of an urban lifestyle" that provided vicarious escape to those dissatisfied with their realities, according to Umphlett (retired, U. of West Florida). Touching on both the democratization of culture and the rise of mass consumerism, he describes how visual media producers responded to the perceived desires of their target audiences and explores the impact of mass media culture on American social values. Distributed by Associated University Presses. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13: 9780838640012
Publisher: Fairleigh Dickinson University Press
Publication date: 04/28/2004
Pages: 330
Product dimensions: 6.32(w) x 9.46(h) x 0.95(d)

About the Author

A native Virginian, the late Dr. Wiley Lee Umphlett resided in Florida from 1964 to his death in 2005. Holder of degrees from Rhodes College, Columbia University, and Florida State University, he taught on the public school, college, and university levels in Virginia and Florida. Until his retirement, he served as an administrator/professor at the University of West Florida for over twenty-five years.

Table of Contents

Preface and Acknowledgments7
Prologue: The Rise of Media-Made Culture in America15
1.The 1890s--Setting the Stage for a Media-Made Culture19
2.1900-1913--Introducing the Mediated Vision to New Ways of Seeing68
3.1914-1929--Fantasizing the Promise of a Consumer Society115
4.1930-1945--Testing the Dream in the Great Depression and World War II189
Epilogue: Detecting the Signs of a Coming Postmodern Era279

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