The Wasted Half: How to Maximize Your Advertising Dollar

The Wasted Half: How to Maximize Your Advertising Dollar

by John F. Davis

Paperback

$13.95
Eligible for FREE SHIPPING
  • Get it by Thursday, September 28 , Order now and choose Expedited Delivery during checkout.

Overview

The Wasted Half: How to Maximize Your Advertising Dollar by John F. Davis

Learn advertising's dirty little secret and great scandal while you pick up tips that will make any advertising budget go further and work harder.

A famous department store owner once said he knew half his advertising budget was wasted, he just didn't know which half. The Wasted Half tells you which half and delivers money-saving tips for advertisers of all sizes, while it exposes the egotism, waste and dysfunction of the advertising agency business. It's a must-read for any business that spends money on advertising.

Product Details

ISBN-13: 9780595183173
Publisher: iUniverse, Incorporated
Publication date: 06/28/2001
Pages: 120
Product dimensions: 6.00(w) x 9.00(h) x 0.28(d)

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews