Learn advertising's dirty little secret and great scandal while you pick up tips that will make any advertising budget go further and work harder.
A famous department store owner once said he knew half his advertising budget was wasted, he just didn't know which half. The Wasted Half tells you which half and delivers money-saving tips for advertisers of all sizes, while it exposes the egotism, waste and dysfunction of the advertising agency business. It's a must-read for any business that spends money on advertising.
|Product dimensions:||6.00(w) x 9.00(h) x 0.28(d)|