The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century

The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century

by Jay Conrad Levinson President

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Overview

The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century by Jay Conrad Levinson President

In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a balanced life—involving more free time, stronger family ties, care for the community and environment, and creative stimulation—is the means to achieving emotional and financial success.

Product Details

ISBN-13: 9780395924785
Publisher: Houghton Mifflin Harcourt
Publication date: 10/21/1998
Series: Guerrilla Marketing Series
Pages: 258
Product dimensions: 5.50(w) x 8.50(h) x 0.58(d)

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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