The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers

The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers

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The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers 1 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago


This book is written by people trained as writers and therefore should be viewed as a writer's view of web content development. In that capacity the book does provide a good general dictionary of internet terms, and a basic description of approaches to writing, and structuring content for the web.

What is disturbing about this book is its assumption that it can use its expertise in the area of writing to proclaim authority in other areas of web development, including site architecture and web site usability, while at the same time being only barely informed of the long development history of these disciplines.

The book goes as far as positing the notion that all highly trafficked web sites exist based on the same principles (or standards) of writing, architecture, and usability. To support this argument the authors go on to confuse site architecture and site usability with web graphic design-- all aspects of under the larger umbrella term: web design.

Confused yet?

The authors then reinforce this confused theory of standards by viewing only web sites that resemble each other in scale and function. One can then only assume that the standards here described don't hold up for the other types of web design which the authors have chosen to ignore.

This must be the case because the creators of those other types of sites are admonished as being irresponisble, and uninformed in the ways of web content style.

I must suppose that it has ever occurred to the folks writing this book that a web designer could be anything other than a graphic artist... It is in that assumption that authors show their age and bias. Only persons trained in traditional media would apply the same rules and relationships to this area of new media, as had been applied in the old.

Perhaps that's also why what's written here seems in many ways to be a zealous and curiously contrstructed attempt to reign in the vast variety of the web under a form of editorial control. While one would agree that such control is desireable, the lengths that this book go to to present that notion are extreme-- adding additional confusion to an area that is already rife with misinformation.