"Essential reading for innovators."
"A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by."
"The Wide Lens opens the readers' eyes to the bigger picture and expands the mind to the possible pitfalls that have come to stand in the way of the success of many innovative products and services....Don't miss out on your opportunity to see your innovation go from conception to success by engaging a wider lens."
—Jack Covert Selects, 800ceoread
"Ron Adner is a breakthrough thinker. He zooms out to see more clearly how and why some innovations take hold, and others do not. Adner's core insight is profound, that an innovation's success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution."
—Jim Collins, author of Good to Great and co-author of Great by Choice
"This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure."
—Clayton Christensen, Kim B. Clark Professor, Harvard Business School, author of The Innovator's Dilemma
"The Wide Lens will change the way you think about innovation. Adner shows why and how you must adapt your approach to innovation in today's interdependent world. This is highly useful reading for anyone whose success depends on collaboration."
—John Donahoe, President and CEO, eBay, former CEO, Bain & Company
"The Wide Lens is an important new book on innovation. Ron correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable and practical. Growth is today's big challenge. The Wide Lens will help big and small companies grow faster."
—Jeffrey R. Immelt, Chairman and CEO, General Electric Corporation
"Engaging, insightful, and immensely practical. Success in today's economy requires mastery of your innovation ecosystems, and The Wide Lens is the definitive guidebook to this new landscape. Adner's innovative tools and insights will make your strategy more robust and your organization more effective."
—Kevin Sharer, Chairman and CEO, Amgen
"What is the big picture?' This is a question that haunts every business strategist - reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, The Wide Lens gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere."
—Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business, co-author of Co-opetition
"As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, "it takes a village!" And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours."
—Geoffrey Moore, author of Crossing the Chasm and Escape Velocity
Adner (Strategy/Dartmouth Coll.) debuts with a valuable perspective on how to innovate successfully in an interdependent world. Even the finest new product fails when consumers don't have a chance to choose it, a situation that occurs when a company's partners--the distributors, retailers and salespeople who make up a company's business ecosystem--do not adopt the innovation. The path to market, writes the author, is just as important as the new product itself. Examples abound: In the late 1990s, Michelin's launch of an innovative run-flat tire failed when the company could not convince enough service stations to adopt its repair system. In the 1980s, Philips Electronics developed a great high-definition television with superior picture quality, but HDTV cameras and transmission standards had not yet arrived, leaving Philips with a $2.5 billion write-down. In each instance, the company's focus on execution created a "blind spot" hiding key dependencies critical to success. By taking a broader view of their business ecosystem, companies can identify challenges that might undermine success and act to reconfigure the ecosystem in ways that eliminate problematic bottlenecks. In richly detailed stories, Adner shows how this was executed by Hollywood studios in introducing digital cinema and by Amazon in developing the market for e-readers. He also describes ongoing efforts by a fascinating new company named Better Place, which has been considering holistically the ecosystem of obstacles preventing the introduction of electric vehicles into the mainstream consumer market. The author pays close attention to Apple's successes of the past decade, during which it reconfigured ecosystems to achieve success in three markets: music players, smartphones and digital tablets. Apple's "hidden point of differentiation has not been in its elegant products but rather in its approach to leverage its advantage from one ecosystem into the next." Essential reading for innovators.