The Working Mom: Your Guide to Surviving and Thriving at Work and at Home

The Working Mom: Your Guide to Surviving and Thriving at Work and at Home

by Vicki Broadbent

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Overview

Chosen by the Independent as one of the 10 best business books written by women

'Vicki is one inspirational mumboss, who shares her secrets to juggling a thriving business with raising a family in this entertaining and empowering read!' Una Healy

'Ideal for going back to work without losing your mind . . . a no-nonsense guide to navigating the transition' Marie Claire

'If ever there is a person who has shown just how successful you can be online whilst also being an amazing parent it is Vicki. Read, learn and follow. A brilliant book from an inspirational mother'. Natasha Courtenay-Smith, author of The Million Dollar Blog

In The Working Mom, Vicki Psarias, founder of HonestMum.com, shares her manifesto for surviving and thriving at work and at home. Vicki writes about everything from juggling work and family, to regaining your confidence after having a baby and battling imposter syndrome.

An award-winning blogger and vlogger, in this book Vicki shares how to turn your passions into a business that suits the modern mum's lifestyle. The Working Mom is full of practical advice, tips and tricks to help fellow #mumbosses build their own business or return to work, while creating a personal brand and learning how to market yourself.

Vicki's funny, fresh approach to life and work as a mum has brought her a loyal fanbase and a brilliantly successful business: her blog Honest Mum is one of the UK's most popular parenting and lifestyle sites, and the blog combined with Vicki's social channels has an average monthly reach of 1 million.

A Lean In for the blogging and vlogging generation, The Working Mom is an essential book for all parents, whether they are returning to work or looking to start a new career, as well as anyone looking to build their brand or business online.


'A must-read for the modern Mum; particularly one who has aspirations to build her own business. I wish I had been able to read it three years ago!' Katie Massie-Taylor, Co-Founder, Mush



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Product Details

ISBN-13: 9780349423951
Publisher: Little, Brown Book Group
Publication date: 02/02/2021
Pages: 240
Product dimensions: 6.00(w) x 9.00(h) x 0.50(d)

About the Author

Vicki Broadbent is an award-winning TV director and filmmaker and founder of HonestMum.com, one of the UK's top parenting and lifestyle sites. She has written for a range of publications and appears widely on TV and on panels as an expert commentator whilst creating content for global brands. Vicki writes for online for publications including Marie Claire UK, Good To Know, Grazia Daily, Woman and The Huffington Post.

Vicki won the BritMums Brilliance in Blogging Awards in the Outstanding 'Best of the Best' Category in 2016 and also in the Social Media Category. Her film work was awarded the Channel4 4Talent Award for Best Director amongst other awards, and she was a finalist at the Red magazine Red Hot Women Awards.

Vicki regularly gives keynote speeches and contributes to discussion panels about blogging and running an honest lifestyle brand. She has spoken at Marie Claire's Future Shapers Live, The Advertising Internet Bureau and she founded a workshop with Jessica Huie MBE entitled 'Turning Passion into Pounds' which launched in collaboration with Stylist magazine's #Reclaimyourlunchbreak campaign and started its UK tour in April 2016 in collaboration with the British Library.

Table of Contents

Introduction 1

Chapter 1 The back story - from mum to boss 5

My early years 15

So what's your story? 19

Chapter 2 Becoming a mum 20

Preparing yourself for impending motherhood 20

Pregnancy and work 26

Maternity leave 28

Pregnancy and the confidence conundrum 31

Birth 40

Baby blues 43

For partners: when your other half is dealing with PND or a traumatic birth 50

Second time around - moving on from a traumatic birth 52

Be good to yourself 56

Chapter 3 Confidence, imposter syndrome and returning to work 59

Your reasons for working 60

Kids can knock your confidence 64

Regain your self-belief and start small 67

Have the confidence to build an online business 72

Stop comparing 81

Seize opportunities 86

Returning to employment feeling confident 87

Imposter syndrome 99

Chapter 4 How to hustle - building a business from your passions 105

Being a mother-hustler 105

What to blog about 107

The standard work day doesn't suit parents 111

How to recognise when you are ready to pivot 115

Parents with portfolio careers 118

Finding your tribe and dealing with naysayers and trolls 121

Keeping your fire burning 130

Boost your creativity 133

Chapter 5 Mum guilt and the art of juggling 136

How to prioritise 138

Letting go of the guilt 140

Decide what you want from work 142

Sharing the parenting load 144

Space to work from home 145

Childcare 149

Tips for happy juggling 150

Chapter 6 Blogging, vlogging and building an online business 152

Vlogging for beginners 155

Create a personal brand 158

The recipe for online success 160

Know your worth and what to charge 164

Get rehired 167

Networking, on- and offline 169

Getting investors on board 172

Handling your accounts 172

Chapter 7 How to be your own best publicist 178

My top PR tips 180

Creating a buzz around the bizz 186

Management 189

Get to know SEO 190

My favourite social media handles 199

Chapter 8 Happily ever after? 201

Why it's worth it 205

The traps of success 207

And remember - don't get bogged down by numbers 208

Acknowledgements 211

Index 215

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