This is the third and final volume of a corporate history written by Time Inc. employees and relying primarily on Time Inc. sources. It is the only volume not written by Robert T. Elson. Important events of the period include the death of founder Henry Luce and LIFE magazine, the founding of People, success of Sports Illustrated, corporate merger wih Temple Industries, coverage of the Kennedy assassination, and the Howard Hughes hoax. Always lucidly written and careful with detail, this is still basically an insider's official history: not ducking controversy but treating it with what outsiders might call excessive tact. For subject collections. Daniel Levinson, English & History Depts., Thayer Acad., Braintree, Mass.