There Is More To Business Than Marketing and Sales!: What Else Business Owners Need To Know To Be Successful

There Is More To Business Than Marketing and Sales!: What Else Business Owners Need To Know To Be Successful

by Judi Craig Ph.D.


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A look at the other factors at stake--besides marketing and sales--in creating a business owner's success. And they are all within the business owner's control! Communication and people skills, the ability to mange time effectively, and the knowledge of how to engage and motivate employees while making them accountable.

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Product Details

ISBN-13: 9780970564856
Publisher: Bowker
Publication date: 11/06/2012
Pages: 120
Product dimensions: 6.00(w) x 9.00(h) x 0.25(d)

About the Author

Judi Craig, Ph.D., MCC is an Executive and Business Coach in San Antonio, TX, and President of Coach Squared and Coach Squared Online. She holds the Master Certified Coach designation, the highest industry certification granted by the International Coach Federation. Since 1996, she coaches business owners, executives and managers in over 18 industries on enhancing leadership, improving "people skills", facilitating powerful communication, increasing business/sales and taking charge of their careers. She also coaches professionals on re-engineering their practices by increasing their incomes, cutting their work hours, solving their staffing headaches and taking better care of their clients. Always looking to bring proven resources to her clients, she formed Coach Squared Online in 2012, providing an E-Learning Marketing Center that gives small business owenrs all the tools and resources they need to skyrocket their revenues and profits.

Dr. Craig is also a clinical psychologist who has had her own successful private clinical practice for over 30 years. As a guest on national radio and television, she has been interviewed on over 100 radio stations and has been a guest on Larry King Live, The Today Show, CBS News, NBC News, Geraldo and other nationally televised programs. As a keynote speaker, she has addressed audiences as diverse as the executives of CBS television to the rescue and service workers of the Oklahoma City bombing, and currently gives presentations and retreats on a variety of coaching-related business topics.

She is a former syndicated columnist, the author of 8 nationally published books, and a Master Practitioner in Neurolinguisgtic Programming. She received her Bachelor of Arts from Southern Methodist University (Phi Beta Kappa) and her Master's and Doctorate Degrees from the University of Wisconsin. She is a graduate of Coach U and Corporate Coach U, and served on the Corporate Coach U faculty for 8 years.

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