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Featuring fifty interviews with fifty sports executives ranging from team owners, team/company executives, facility designers, and analytics experts, They Shoot...They Score offers a comprehensive guide to applied lessons in leadership, innovation and strategy from the sports industry. Topics covered include Strategic Marketing, Brand Management, Business Analytics and Sport Science, Corporate Culture, Corporate Partnerships, Entrepreneurship, Facility Logistics, Sales, and much more! Conducted between January and May 2018, these interviews span additional topics such as brand building for pro sports startups, the evolution of sponsorship analytics, applications of experiential marketing, key aspects of stadium design, and college athletic administration. These interviews cover every major professional sports league in North America (basketball, football, hockey, soccer, baseball), numerous consulting firms (Wasserman, Block Six Analytics, GumGum, Populous), and entities from collegiate athletics and the sports commission world (NCAA, University of Oklahoma, America East Conference, St. Louis and Kansas City Sports Commissions). Included among the 50 persons interviewed are Joe Lacob (owner of the 3-time World Champion Golden State Warriors), Kerry Bubolz (President and COO of the Vegas Golden Knights), Mark Cuban (owner of the Dallas Mavericks), Dan Flynn (CEO and Secretary General of the U.S. Soccer Federation), Robyn Glaser (Vice President of The Kraft Group), Larry Miller (President, Jordan Brand), Tom Penn (President and Co-Owner of the Los Angeles Football Club), Chris Zimmerman (President and CEO of the St. Louis Blues), and Al Guido (President of the San Francisco 49ers and CEO of Elevate Sports Ventures). The 4 core areas most frequently discussed by the experts are (1) lessons in leadership, (2) examples of innovation, (3) Strategic Marketing and Brand Development, and (4) Strategic Business Planning. Additionally, the interviews address a myriad of other topics, such as applications of business analytics both on and off the field of play, the growing role of social media as part of an organizations overall marketing strategy, the importance of both internal corporate culture and external community relations, and lessons in enhancing the success and efficiency of an organization's sales efforts. Published as an e-book, this format allows readers to click on a variety of links to dive deeper into topics of interest to them. This interactive feature adds to the educational and entertainment value of the project. The target audiences for this book are: (1) Sports enthusiasts who want to learn more about the Business of Sports. (2) Those who enjoy reading about business and leadership, for there are numerous applied lessons in each throughout the book. (3) College professors who wish to supplement their Sports Business or Sport Management courses with a compilation of real-world sports industry applications.