Think Better: An Innovator's Guide to Productive Thinking / Edition 1

Think Better: An Innovator's Guide to Productive Thinking / Edition 1

by Tim Hurson
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Pub. Date:
McGraw-Hill Professional Publishing
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Think Better: An Innovator's Guide to Productive Thinking / Edition 1

There are thousands of books about thinking. But there are very few books that provide clear how-to information that can actually help you think better.

Think Better is about Productive Thinking — why it’s important, how it works, and how to use it at work, at home, and at play. Productive Thinking is a game changer — a practical, easy-to-learn, repeatable process that helps people understand more clearly, think more creatively, and plan more effectively. It's based on the thinking strategies that people we celebrate for their creativity have been using for centuries. Tim Hurson brings Productive Thinking out of the closet and presents it in a way that makes it easy for anyone to grasp and use — so you can think better, work better, and do better in every aspect of your life.

Think Better demonstrates how you can start with an intractable technical problem, an unmet consumer need, or a gaping chasm in your business strategy and, by following a clearly defined, practical thinking process, arrive at a robust, innovative solution.
Many companies use the Productive Thinking model to generate fresh solutions for tough business problems, and many individuals rely on it to solve pressing personal problems.

The principles you'll find in Think Better are straight-forward: separate your thinking into creative thinking and critical thinking; stay with the question; strive for the “third third” by generating lots and lots of ideas; and look for unexpected connections.

The model consists of six interlocking steps:

Step 1:What's Going On? Explore and truly understand the challenge.

Step 2: What's Success? Envision the ideal outcome and establish success criteria.

Step 3: What's the Question? Pinpoint the real problem or opportunity.

Step 4: Generate Answers List many possible solutions.

Step 5: Forge the Solution Decide which solution is best. Then make it better.

Step 6: Align Resources Create an action plan.

Tim Hurson starts by explaining how we all build inner barriers to effective thinking. He identifies our habits of thinking that severely limit our behavior, from “monkey mind” to “gator brain.” Then he demonstrates how to overcome these barriers.

More than anything, productive thinking is an attitude that will let you look at problems and convert them into opportunities. At the end of this disciplined brainstorming process, you'll have a concrete action plan, complete with timelines and deadlines.

The book is filled with many of Hurson's original brainstorming tools that will empower you to generate, organize, and process ideas. For example, you can identify your best ideas using the five C's: Cull, Cluster, Combine, Clarify and Choose. And you can transform an embryonic idea into a robust solution with POWER, which stands for Positives, Objections, What else?, Enhancements and Remedies.

To create the future, you first must be able to imagine it. Productive thinking is a way to help you do that.

Product Details

ISBN-13: 9780071494939
Publisher: McGraw-Hill Professional Publishing
Publication date: 09/26/2007
Pages: 320
Sales rank: 508,452
Product dimensions: 5.90(w) x 9.50(h) x 1.10(d)

Table of Contents

Why Think Better?

Monkey Mind, Gator Brain and the Elephant's Tether

Kaizen vs. Tenkaizen

Stay in the Questiion

The Miricle of the Third Third

Six Steps to PT model

Great Answer (Wrong question)

Ten Thousand Failures

Review and Guide to Using Productive Thinking

Steps to Help Establish Habit of Thinking Productively

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Think Better: An Innovator's Guide to Productive Thinking 4.5 out of 5 based on 0 ratings. 4 reviews.
Guest More than 1 year ago
I need to reread this book. The thought framework Hurson outlines has helped me understand the limitations of my current thought processes and how I must improve. Hurson's greatest gift is how to explain moving from divergent thinking to convergent thinking. In other words, moving from thinking of many ideas to then critically evaluating the ideas to a reasonable number. The thought process works so well because it is so logical. I have been able to identify when I move to potential solutions too quickly after reading through the 'Think Better' framework. I would highly recommend this book to anyone who leads knowledge workers or must generate creativity in his/her job. Even if you ultimately do not follow Hurson's framework to the letter, his ideas on thought generation are well worth understanding.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
I saw this book reviewed on Dear Reader and ordered it. This is a useful business book especially if you are trying to find processes to help make better decisions. We are now using the book's processes with our community and business planning clients.
Guest More than 1 year ago
Think better, work better, do better...who doesn't want all of this? Tim Hurson's book illuminates how distractions, instinctual responses and engrained thinking patterns make it so difficult for us to come up with new and creative solutions to the challenges we face. Then he shows us how to break out of those traps and think more productively. Productive thinking results from successfully separating creative thinking from critical thinking -- separating the generation of ideas from the judging of ideas. Too often we conduct these two thinking processes simultaneously. Tim believes we can learn how to separate creative and critical thinking and he provides simple and useful tools to improve our productive thinking skills. But this isn't just another dry book about self-improvement. Tim shows us how to think more productively in an engaging and humorous way with anecdotes and examples that will make you say AHA! again and again as you read Think Better. Read this book and think better instantly!!!