The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age.
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 ½ answers drawn from his experience as an Amazon executiveand shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business. Learn how to:
- Move forward to get back to Day 1and change the status quo.
- Use the “working backwards” innovation and problem-solving approach to lead the way.
- Become a platform companywith the right platform strategy.
- Create customer obsessionand grant your customers superpowers.
- Experiment, fail, rinse, and repeat.
- Decentralize your way to digital greatness.
- Master the magic of small autonomous teams.
- Avoid the trap of past positions.
- Make better and faster decisions.
- Use metrics to create a culture of accountability and innovation
- Use AI and the Internet of Things to reinvent customer experiences.
In addition to these targeted strategies, you’ll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You’ll understand the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you’ll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know.
If you want to compete and win in the digital era, you have to Think Like Amazon.
|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||6.20(w) x 9.10(h) x 1.10(d)|
About the Author
Table of Contents
Introduction: What Would Jeff Do? xi
Part I Culture
idea 1 Reset Your Clocks: Your Journey Will Mot Be Short or a Straight Line 3
idea 2 Mercenary Or Mission Driven? Be Strategic and Honest in Your Obsession, and Then Obsess to Win 9
idea 3 Move Forward To Get Back to Day 1: Change the Culture of the Status Quo 13
idea 4 Obsessed Is Different: Create Customer Obsession in Your Business 19
idea 5 Don't Go Along to Get Along: The Risk Social Cohesion Poses to Achieving Hard Results 23
idea 6 Deliver Results: Own Your Dependencies to Overcome and Succeed 27
idea 7 Ownership for Everyone: Compensation Strategy to Drive Enterprise Optimization 31
idea 8 Avoid Country Clubs: Stay Hungry Even When You're Successful 35
idea 9 Make the Elephant Dance: Portfolio Strategy and Governance for Innovation 39
idea 10 You Are the Chief Product Officer: The New Management Science of Being a Builder 45
idea 11 Are You Willing to Be Misunderstood? Lessons from Amazon's Biggest Innovations 49
idea 12 Get to yes: Finance, Tax, Legal, and HR Teams That Matter 55
idea 13 Blow Up the Org Chart: Don't Let Your Organizational Structure and Titles Get in the Way 59
idea 14 Games For Innovation: Spur Invention in Fun Ways 63
idea 15 The Door Desk: Forcing Innovation Through Frugality 67
Part II Strategy
idea 16 Introduction To Mission Impossible: Being Digital 73
idea 17 Experiment, Fail, Rinse, Repeat: Plan and Operate Your Experiments for Digital Success 79
idea 18 So You Want to Be a Platform? Platform Strategy for the Rest of Us 87
idea 19 Yes, You are a Technology Company: Decentralize Your Way to Digital Greatness 91
idea 20 Pizza For All! The Magic of Small Autonomous Teams 95
idea 21 Never Say Never: Don't Let Past Positions Create a Trap 99
idea 22 Relentless.Com: Next-Generation Operational Excellence 103
idea 23 OPW: The Strategy of Other People's Work 109
idea 24 The Magic of Forcing Functions: Get These Right, and Your Teams Will Take Off 115
idea 25 What's Your Flywheel? Systems Thinking in Strategy Development 121
idea 26 Why Is This So Hard? Innovate by Reducing Friction 127
idea 27 Granting Customers Superpowers: Dreamy Businesses and Durable Needs 133
idea 28 Think differently: Improve Your Questions for Disruption 137
idea 29 Launch and Learn: Business Expansion the Amazon Way 141
idea 30 Don't Give Away the Operating System: Partners, Vendors, and Strategy 149
Part III Business and Technology
idea 31 Lies, Damn Lies, and Metrics: Use Metrics to Build a Culture of Accountability and Customer Obsession 157
idea 32 Process Versus Bureaucracy: Create Processes That Scale 165
idea 33 Do the Math: The Path to Automation and At Starts with Formulas 171
idea 34 Customer Experience Matters: Design and Measure the Customer Experience to Win 177
idea 35 What's Your Just Walk Out Technology? Use the Internet of Things to Reinvent Customer Experiences 183
idea 36 Information Security Must Die: Making Security Everyone's Job 189
idea 37 OP1: The Painstaking Process of Planning 195
idea 38 Strategic Headcount Planning: Scaling and Innovating Through People Allocation 201
idea 39 Architecture is the Business Strategy: Win Through Technology and Architecture 205
idea 40 The Questions You Ask: Ask Your CIO These Questions-for Everyone's Benefit 213
idea 41 The End Of Artificial Artificial Intelligence: Prepare for a Future of Machine Learning 217
Part IV Approach and Execution
idea 42 One-Way Or Two-Way Door? Make Better and Faster Decisions 223
idea 43 Raise The Bar: Avoid the Biggest Hiring Mistakes 227
idea 44 A Narrative About Narratives: Ditch the PowerPoint and Gain Clarity 233
idea 45 The Future Press Release: Define the Future and Get Teams on Board 241
idea 46 FAQS: Answer Others' Questions for Your Benefit 247
idea 47 Write the User Manual: Start with the Customer and Work Backward 259
idea 48 You Are What You Eat: Create Change Via the Executive Team Reading List 263
idea 49 Finance For Fools: Free Cash Flow, Accounting, and Change 267
idea 50 The Last Word On Becoming Digital: Trust 273
idea 50½ Principles are Not a Poster: The Pursuit of Speed, Agility, and Digital Leadership 277