Wall Street Journal Bestseller
Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site
If Facebook were a country, it would be the third largest in the world.
Facebook accounts for one of every seven minutes spent online.
More than one billion pieces of content are shared on Facebook.
There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information.
If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right?
At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success:
PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in
PURPOSE—Don’t just create a great product; drive a meaningful movement
PEOPLE—Build powerful teams that can execute your vision
PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything
PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution
Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.
“Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.”
—DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR
“Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!”
—DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business
“True success lies at the place where passion and purpose collide—this book will help you uncover yours.”
—JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine
“Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.”
—SIMON MAINWARING, New York Times bestselling author of We First
“This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!”
—JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity
“In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don’t just read this book; use it.”
—SHAWN ACHOR, author of the international bestseller The Happiness Advantage
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About the Author
Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on the board of directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
Most Helpful Customer Reviews
Mark Zuckerberg has abominabally broken into the closed off media gathering space of internet social introverts and readers to batter ram down the barriers and construct a newly refurbished site that is open to all right now, by way of an usurpative lobby funded by trackers and reactionariers looking for the proverbial pied pipers of economic expansion.
Mark Zuckerberg has abominabally broken into the closed off media gathering space of internet social introverts and readers to batter ram down the barriers and construct a newly refurbished site that is open to all right now, by way of an usurpative lobby funded n by trackers and reacionmariers looking for the proverbial pied pipers of economic e
"We cannot imagine our lives without Facebook—it created a sweet addiction of 24/7 connection and information flow that we apparently all craved. We check Facebook before we go to bed and first thing in the morning when we wake up. It allows us to show the world our own unique identities, our own brands. It allows us to tell our stories, stories that can be heard at scale. It allows us to build global communities and rally around causes we are passionate about, enabling energized citizens to turn themselves into activists." --- Ekaterina Walter Why should a website created by a Harvard drop-out that originally brought together college friends to share photographs and status updates about their lives have one billion users as of September 2012? Ekaterina Walter provides the secrets to Facebook's phenomenal success in this highly informative and entertaining book. This book is a detailed view and analysis behind why Facebook wields so much power, reach and influence after less than a decade in existence. Organized Format There is a lengthy informative introduction, five fairly long chapters, an epilogue, along with a very detailed notes section and index. The author has a passionate and engaging writing style. You sense that her commitment to this project goes far beyond preaching the gospel of Facebook. She detailed heartwarming stories such as Donette Warren's use of Facebook to find a kidney donor for her daughter, Vivica. These important examples demonstrate why Facebook is much more than a site to share status updates and pictures. Tremendous Research The author presents voluminous research, attributed quotes from a variety of sources and thought-provoking anecdotes how Facebook has changed lives. Her presentation about the life and times of Mark Zuckerberg is a masterclass. For example, the discussion about TOMS shoes and how the idea was conceived to help children in Argentina was excellent; however, others, such as CollegeHumor, were also informative and tangentially reinforced the reasons behind Facebook's success.Notable Quotes Mark Zuckerberg and Facebook 101 If you landed on planet earth and wondered what the fuss was about this thing called Facebook, this book would bring you up to warp speed. The author has produced a tremendous body of work about a man and company who have revolutionized how we live our lives. 'This morning, there are more than one billion people using Facebook actively each month. If you’re reading this: thank you for giving me and my little team the honor of serving you. Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life. I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.' --- Mark Zuckerberg in his Facebook status update on October 4, 2012. Res ipsa loquitur. Please Note I have received a complimentary review copy from a representative of the publisher, McGraw-Hill. I was not compensated by the author, publisher, or any party who would benefit from a positive review.