Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning quarterly earnings results. Mastery of those mechanics is the cost of entry not the accelerator to success.
The key to winning really big, and staying at the top of the business game is empathy: the capacity to recognize and respond to emotions and aspirations experienced by your customers and consumers. The challenge for CEOs is how to scale empathy to the enterprise level so it can be a sustainable advantage in creating long-term value. Think Round is the guide to just that: a proven approach to owning the future by having 100% of your company focused on your consumer 100% of the time.
Peppered with invaluable real-world anecdotes and examples culled from the impressive careers of Martha Pease and Michael Campbell, who have helped companies like Apple, IBM, FedEx, Pepsi, Pizza Hut, Visa, Domino's, Neutrogena, and Unilever etch their names in the halls of business greats, Think Round is your guide to a better, brighter executable and ultimately, revelatory way of life for your organization.
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Most Helpful Customer Reviews
Are you struggling in your business but can’t quite put your finger on what is causing the stagnation? I know that one of the keys to not just marketing but client satisfaction is constant reevaluation of your company while looking through the eyes of your clients or customers. Think Round, authored by two marketers with decades of experience, will give you the tools you need to do just that. I love how they put the emphasis on research from the POV of your clients/customers, and give you real world examples of how to do just that. As someone who manages a small business I think this book is invaluable to those who have to take on the task of doing just about everything themselves. I’m very glad I picked up this book and heartily recommend it to anyone looking for a fresh view on their business marketing.
This book knows who its audience is and it caters to that audience, and I think that is very important. As I read this, I found all of the things that my company was doing wrong and it made perfect sense as to why we were faltering in certain areas. It goes over how important it is to focus on the consumers and not just put all of your energy into even just your products. You may make a top of the line product with all of these cool features and gadgets, but who are your customers? Do they want that? Can they use it easily? Its all about the consumer, ALL OF THE TIME. I would recommend anyone who is thinking of running a company, or who is currently in a leadership position or anyone who aspires to be so should read this and really take it to heart.