Think Z: How I started and sold my business the Gen Z way

by Brandon Amoroso

Overview

Brandon Amoroso, Founder of Shopify Plus agency Electriq and a 2023 Forbes 30under30 Miami awardee, reveals the thinking of a new generation of business leaders who prioritize people, purpose, and progress over profits. Discover the Gen Z approach he took to business, turning a humble idea into a thriving business in just three years, from nothing to a strategic acquisition. "Think Z" serves as a framework for other aspiring leaders to use as they pursue their entrepreneurial endeavors.

Brandon is a serial entrepreneur and thought leader in the ecommerce and entrepreneurship space, writing a weekly newsletter with 10,000+ subscribers, hosting three podcasts, the D2Z Podcast, DRINKS.com podcast, and The Dark Side of Entrepreneurship Podcast, as well as creating long-form Youtube tutorial walkthroughs for aspiring business owners, and more.

From cultivating a culture of innovation to fostering direct customer relationships, "Think Z" offers a fresh and sustainable blueprint for the future of business, leveraging the successes and failures of Brandon's own entrepreneurial journey. In today's world of uncertainty and constant change, a new powerful approach is needed that focuses on thriving people and strong customer relationships.

It's time to rethink business.

Product Details

ISBN-13:	9798218316693
Publisher:	Bella Media
Publication date:	12/18/2023
Pages:	128
Product dimensions:	6.00(w) x 9.00(h) x 0.30(d)

About the Author

Brandon Amoroso is the founder of Shopify Plus agency Electriq and a 2023 Forbes 30under30 Miami awardee. He built the agency to oversee more than 55 brands and 45 team members in just three years before DRINKS.com acquired it in April 2022. Under Brandon's leadership, Electriq achieved the highest certifications available for the DTC industry, including Shopify Plus, Klaviyo Elite, Attentive Pioneer, Okendo Platinum, and more, including the exclusive Recharge Agency Partner of the Year award. Brandon's model has successfully scaled early-stage start-ups, Fortune 1000 companies, and everything in between. Since the acquisition, he continues to run the agency while overseeing DRINKS' strategic partnership with Shopify and the DRINKS App, the world's first real-time alcohol tax and compliance solution integrated natively into Shopify's checkout. Brandon is a thought leader in the ecommerce, beverage alcohol, and entrepreneurship space, writing a weekly newsletter with 10,000+ subscribers, hosting two podcasts, the D2Z Podcast, and DRINKS.com podcast, creating long-form Youtube tutorial walkthroughs for aspiring business owners, and more. As a Gen Z entrepreneur, Brandon's business approach focuses on creating empowered and thriving teams as a key driver of business success. His entrepreneurial endeavors work to break the mold and develop innovation for clients and their customers. His book, Think Z, will be published later this year and is meant to serve as a framework for other Gen Z entrepreneurs to use as they pursue their own entrepreneurial endeavors. Above all, Brandon is passionate about building businesses in industries that are rife with inefficiencies and legacy biases and processes. His new startup, SCALIS, was cofounded last year with his brother Parker, a recent graduate of Stanford, after Brandon's frustrations with the hiring process and difficulty finding qualified and diverse talent, and Parker's experience applying for internships. SCALIS is the world's first fully-integrated job board and ATS platform, leveraging AI and machine learning to democratize hiring by matching relevant candidates with relevant employers. The product will be publicly available in December of this year.