Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read, “Thinking Beyond the Obvious,” you will immediately grasp the simplicity of the concept and quickly recognize the driving factors of a successful business like never before.
You will have an epiphany. Simply said, you will have that, “Wow! Why didn’t I think about that?” moment. You will see each business, including your own, through a completely different and savvy pair of eyes. It will be like taking off the blinders. Simple yes. Exciting, absolutely.
Thinking Beyond the Obvious will:
* Differentiate your business from every other business in the marketplace.
* Position your business for success.
* Transform your attitude from one of blank to one of “Wow, I can do this.”
* Provide simple, proven ideas that you can immediately use to more effectively and efficiently compete in the marketplace.
If you are looking for real world illustrations and practical insights on how to supercharge your business, and you are looking for that million-dollar idea to position your business for success, your search is over.
|Publisher:||Morgan James Publishing|
|Product dimensions:||5.00(w) x 7.90(h) x 0.50(d)|
About the Author
Robert Mano is a business consultant with experience that spans the spectrum from small businesses and startups to medium sized companies. He learned traditional marketing, sales, business and executive management at corporate giants Nestlé, Tenneco, Dole and Yorkshire Dried Fruit and Nut where he served as president. But more importantly, he experienced “real world” small business management while owning and operating 3 franchise sandwich shops.
Taking the discipline of his corporate experience and coupling it with his small business ownership experience gives Robert a unique understanding of the problems and frustrations facing business owners today.
Robert founded Mano Y Mano Consulting in 2003 with the goal of positioning businesses for success. Robert uses a proprietary concept called “Thinking Beyond the Obvious” to help businesses reach their potential. “Thinking Beyond the Obvious” is providing businesses with solutions that are outside the boundaries of ordinary thinking.
Through his coaching/consulting, speaking engagements, training seminars and workshops, and published articles, Robert has instilled a renewed confidence and passion in those that own their own businesses.
Table of Contents
Table of Contents:
Chapter One: Picking Tomatoes-My First Thinking Beyond The Obvious Moment
Thinking Beyond the Obvious Examples
Chapter Two: An Infected Workplace
An Infected Workplace
Chapter Three: Are we there yet?
Creating Your Visions
Creating a Shared Vision
Chapter Four: “Me Too’s” Fail
Uniquely Positioning Your Business
A Rational Positioning
An Emotional Positioning
Creating your Unique Selling Proposition
Chapter Five: Marketing is Everything
Your Brand, the Lasting Impression
Integrated Marketing, Speaking With One Compelling Voice
Chapter Six: Is it “Mommy Clean”?
Your Customer Experience
Everyone is a Critic
Chapter Seven: Fruitful Employees
Management Must Lead the Way
Truly Listen to Your Employees
Communicate With Your Employees
Hire the Right Person
Recognize Fruitful Employees
Chapter Eight: Great-Grandmothers Do It Too.
Chapter Nine: A New Beginning