Thinking Beyond the Obvious: A Simple Concept that Drives Business Success

Thinking Beyond the Obvious: A Simple Concept that Drives Business Success

by Robert Mano


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Product Details

ISBN-13: 9781600378690
Publisher: Morgan James Publishing
Publication date: 05/03/2011
Pages: 138
Product dimensions: 5.00(w) x 7.90(h) x 0.50(d)

About the Author

Robert Mano is a business consultant with experience that spans the spectrum from small businesses and startups to medium sized companies. He learned traditional marketing, sales, business and executive management at corporate giants Nestlé, Tenneco, Dole and Yorkshire Dried Fruit and Nut where he served as president. But more importantly, he experienced “real world” small business management while owning and operating 3 franchise sandwich shops.
Taking the discipline of his corporate experience and coupling it with his small business ownership experience gives Robert a unique understanding of the problems and frustrations facing business owners today.  
Robert founded Mano Y Mano Consulting in 2003 with the goal of positioning businesses for success. Robert uses a proprietary concept called “Thinking Beyond the Obvious” to help businesses reach their potential. “Thinking Beyond the Obvious” is providing businesses with solutions that are outside the boundaries of ordinary thinking.
Through his coaching/consulting, speaking engagements, training seminars and workshops, and published articles, Robert has instilled a renewed confidence and passion in those that own their own businesses.

Table of Contents

Table of Contents:
Chapter One: Picking Tomatoes-My First Thinking Beyond The Obvious Moment
  Thinking Beyond the Obvious Examples
Chapter Two: An Infected Workplace
  Your Attitude
  An Infected Workplace
  Attitude Adjustment
Chapter Three: Are we there yet?
  Creating Your Visions
  Creating a Shared Vision
Chapter Four: “Me Too’s” Fail
  Uniquely Positioning Your Business
  A Rational Positioning
  An Emotional Positioning
  Creating your Unique Selling Proposition
Chapter Five: Marketing is Everything
  Your Brand, the Lasting Impression
  Integrated Marketing, Speaking With One Compelling Voice
Chapter Six: Is it “Mommy Clean”?
  Your Customer Experience
  Everyone is a Critic
  Continuous Improvement
Chapter Seven: Fruitful Employees
  Management Must Lead the Way
  Truly Listen to Your Employees
  Communicate With Your Employees
  Hire the Right Person
  Recognize Fruitful Employees
Chapter Eight: Great-Grandmothers Do It Too.
Chapter Nine: A New Beginning

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