New Ways to Unlock Your Visual Imagination
Great design doesn't come easy. If only you had the key to free your mind and overcome creative obstacles... Great news, with this guide, now you do! Unlock your imagination and get a firm grasp on creative visual thinking.
With dozens of idea-generating techniques from top designers, insight on how they apply creative visual thinking to real-world projects, and 44 visual thinking exercises, you'll increase your creative potential and the number of successful designs in your portfolio.
44 visual thinking exercises will help you discover new and exciting design solutions!
- Play around with type. Try making the word do what it says--turn the F in Faint on its back. Why? Sometimes the solution is right in the letter forms themselves.
- Redo a common image. Redesign something that we see all the time, like a traffic sign. Now you're forced to think about it in a new way.
- Construct a substitution. Take a visual or an object and substitute something else for one of its parts, making your audience look twice. Think of the element of surprise--replace the petals of a flower with X-Acto #11 blades.
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Most Helpful Customer Reviews
When you come up against a creative roadblock, this is the book you need. Landa provides creative approaches that are inexhaustible and extremely intelligent, and provides great examples. And she gives creativity exercises.