This is the eBook version of the printed book.
This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.
The business guide to writing more effectively on blogs and social networks.
The blogosphere is where we go for information, ideas, and advice, whether we’re painting the living room or searching for the best hotel in Timbuktu. Many people now trust bloggers more than traditional authorities. For corporations, blogs have become must-have vehicles for selling on a more personal level. The exploding use of social media extends the blogging revolution. When you blog, you’re competing against thousands, so doing it well can make a big difference. Here’s how….
About the Author
Natalie Canavor’s publications, articles, Web sites, and scripts have won international recognition. She successfully launched four monthly national magazines for business and professional audiences and directed all communications for New York State’s largest educational agency, where she supervised hundreds of publications and advised leaders on PR strategy. Her journalism credits include numerous features for The New York Times and Newsday. She consults for Adelphi University’s Long Island Center for Nonprofit Leadership. Claire Meirowitz, an award-winning author, has served as project manager and copy editor for many leading business, technology, and educational publications and for publishers including Forbes, The Wall Street Journal, CMP Media LLC, Ziff-Davis Media, Interex, and United Technical Publications. She has managed projects and edited materials for IBM, Microsoft, HP, Intel, Cisco Systems, Computer Associates, Kodak, Merant, MOCA, and Qwest.