Thinking Trademarks, Symbols and Logotypes

Thinking Trademarks, Symbols and Logotypes

by Ken Cato


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• This book harnesses the thinking and philosophies behind some of the world's most influential symbols, trademarks and logotypes used in the commercial industries today• This volume is compiled by the eminent Dr Kenneth W Cato AO, an Australian designer with an international reputation and who helped establish the agIdeas International Design Week, which attracts annually over 4,500 young designers and over 40 speakers from around the world, making this title able to reach an extraordinary and wide-ranging market• This book is a superb reference title for those in the design industries, advertising, corporate and education fieldsThis volume profiles 150 trademarks, symbols and logotypes from around the world giving examples in nine categories of origin. Showcased with detailed images and rich, photographic detail, this unique guide illustrates examples from marques based on alphabetical forms, human forms, cultural connections, natural resources, flora and fauna, known forms, built forms, abstract forms and word marks.Also available: Beyond the Symbol: Thoughts on a Broader Visual Language ISBN 9781864706673 One Hundred Thoughts About Corporate and Brand ISBN 9781864706659 Recognise Me ISBN 9781864706642

Product Details

ISBN-13: 9781864706666
Publisher: Images Publishing Dist Ac
Publication date: 06/21/2017
Series: Design by Thinking Series
Pages: 128
Product dimensions: 6.27(w) x 9.54(h) x 0.58(d)

About the Author

Dr Kenneth W Cato AO is an Australian designer with an international reputation. He is Chairman of Cato Brand Partners, established in Melbourne in 1970 and with partner offices in 20 cities across the globe. As a graphic designer, his work has earned him an international reputation and encompasses all facets of corporate and brand management and design. He has won numerous international and Australian design awards, and his work is represented in museums and galleries throughout the world. He is a long-standing member of Alliance Graphic Internationale and is a past AGI President (1997-2000). The world's largest student design conference was founded by Ken Cato in 1991; agIdeas International Design Week now attracts annually over 4,500 young designers and over 40 speakers from around the World. Ken is also an acclaimed author and has written numerous books. Major design publications include three editions of First Choice published in 1989, 1996 and 2003. GD 3D - Graphic Design in the Third Dimension, Design for Business, Cato Design+, Design By Thinking, Cato Partners and the recently released Experiences, presenting the company's philosophy and a selection of projects. The publication about Ken, Ken Cato: The Dimensions of Design forms part of the International Graphic Design Series published by Images Publishing, 2002.

Table of Contents

006 Te Auaha

007 Beijing Abest Investment Company

008 BijaB

Hamilton Laboratories

009 Queensland Marble and Granite Beautyware Bathroom Products

010 PT Trillion Group


Toll Transitions

011 TrilliunWare

012 Satorp

013 Victorian Symphony Orchestra

Musica Viva


014 Frecuenoia Latina

Walker Corporation

Seven Network

015 Sevan Network

016 Miles Hyowa

017 Z Energy

018 Agldeas 2008

019 Jobactive


021 Sydney Breast Cancer Institute

Beyond the Building

Riva Group of Companies

022 USANA Health Sciences

023 USANA CellSentials

USANA InCelligence

024 Guide Dogs Victoria

025 Cathy Freeman Foundation

AJ Park

026 Department of Youth, Sport & Recreation

Diver Valles

Adelaide Festival

027 Treasury Wine Estates

Organ and Tissue Authority

028 Al Centillion

029 The Hellenic Republic

030 Australian Chamber of Commerce and Industry

Australian Centre for American Studies

031 Fundacion Tzedaka

032 Dubai Airport Corporation

033 World Central Airport

World Central Logistics City

034 Skills Active

035 Sahara Kingdom

036 Dusit Inn

Bishops Vineyard

Grand Hyatt Hotel Surabaya

037 New Zealand Flag

038 NIWA

039 Bishops Vineyard

040 ZhiFengTang Health Science & Technology Co

041 Norsewear

Snowy Mountains Hydro Electric Scheme

042 PT Matahari Sakti

043 Institute of Public Relations

SuncorpMetway Croup

044 Powerco

045 Westar

Kinetik Energy

046 UniSuper

Forsyth Barr

Australian Academy of Design

047 SkyWest Airlines

048 Royal Botanic Gardens Victoria

049 Primrose Textiles

050 Royal Botanic Gardens Victoria

051 Ngatarawa Wines

Mycal Bears

La Comer

052 Poppy Industries

Grace Bros

053 The Flower Factory

054 Hyatt Regency Hotel Surubaya

055 Parque Miramar

056 Fat Yak

057 Snapper

Fox Outlet Store

Cable & Telecommunications

058 Greenjay Escape

059 Australian Air Express

Express Post

060 Carlton Draught

Kat Q

Hedgehog Promotions

061 Arnott's Biscuits

062 Great Southern Rail

063 ZhiFengTang Health Science & Technology Co

064 Somewhere Between Paradise and Heaven

065 Pluna Airlines

066 Beau's Personalised Pet Stay

067 Beau's Personalised Pet Stay

068 Ceelong Football Club

Brisbane Lions Football Club

Sydney Swans Football Club

069 Hawthorn Football Club

070 Macquarie

071 Class Earth Gold

072 The Supply Chain

073 The Supply Chain

074 Addit Australia

Toa Payoh Hospital

075 The Hospital of Hope Foundation Timor-Leste

076 SBS Television

077 Dunya TV

078 PT Propan Raya

079 PT Propan Raya

080 Saudi Arabian Monetary Agency

Lend Lease

On the Spot

081 Red Kite

082 Australia's Best Cars

Australia Day Council

083 South Australian Government

084 Screen Sound

085 Melbourne Olympic Bid

086 Barry Plant Real Estate


087 Exito

BlueScope Steel

Meadow Lea

088 Huffman's Crafty Sauces

The Wine Society

089 Huffman's Crafty Sauces

090 Victorian Arts Centre

091 ZhiFengTang Health Science & Technology Co

093 Baiyun International Airport

Land Management Corporation

095 Melbourne Sports and Aquatic Centre

Carabal Winery

096 Pidemco

Burswood Resort Hotel

097 Taylor Burrell Barnett

098 Commonwealth Bank

099 Herron Todd White

100 Clearview

101 Energex

102 Espacio

103 Espacio

104 Modoo

105 Melbourne Major Events Corporation

106 Imagistics

107 Infratil

108 Multicultural Arts Victoria

109 Nibras

110 MIMI

111 Dulux Group

112 TangYouCuanJia

113 Agldeas 2012

114 Insurance Australia Group

115 Symbion

116 Victorian Government

117 Victorian Government

118 Highrise Painting and Renovations

Swinburne University of Technology

119 Underground Wines

120 Guests Furniture

121 Elizabeth The Golden Age


122 Nihon Sieber Hegner KK

PT Trillion Group


123 Raffles Grill


124 City of Onkaparinga

125 Verimas

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