This Human: How to Be the Person Designing for Other People

This Human: How to Be the Person Designing for Other People

by Melis Senova

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Product Details

ISBN-13: 9789063694609
Publisher: BIS Publishers
Publication date: 04/11/2017
Pages: 224
Sales rank: 1,271,018
Product dimensions: 7.50(w) x 8.90(h) x 0.70(d)

About the Author


Melis is a pioneer in human-centred design, a founder of her own global strategic design consultancy, Huddle, and a highly-regarded and enterprising thought leader. Her vast business experience, underpinned by a PhD in Human
Factors (human-centred design), sees her focused on reshaping the super systems of the future. This reshaping is essential to ensure we address the complex challenges facing humanity and the planet. Melis believes we can change our realities by changing our minds.

Melis is also the founder of Huddle Labs, a research capability innovating the definition of value in a post-capitalist society, Huddle Academy, a school focussed on building creative problem solving capabilities for individuals and organisations and Huddle Foundation, a platform that curates the connection between designers, philanthropists and social enterprises.

Melis is a member of Creative Victoria’s Creative State Advisory Board, a member of the Victorian State Government’s Innovation Expert Panel, and a member of the advisory board for A Vision for Australia—a series of Annual Economic Summits hosted by Global Access Partners.

Read an Excerpt


It starts with an idea

Insight and ideas aren’t all that different. Ideas usually pop into our minds when we gain some new insight into something. And often, as we are hunting for precious insights in our research, they start as an idea: ‘Perhaps this is it?’ Understanding and creation both start with the first hint of an idea or an insight. This happens so early in the creative process that you can’t even communicate it to anyone else yet. It hasn’t taken shape in your mind’s eye – it’s more of a feeling than a thought. You find yourself waving your hands around madly, but what comes out of your mouth
is, ‘Oh! Oh! Ahh … um.’ You have no words yet. Almost everything around you that has been created by humans started with the conscious realisation of an idea. Some are tangible, like houses, tables, chairs, cars and factories. Others are intangible, like services, laws, customs, economies and borders.
Everything around us was designed – some meaningfully and some not.

When you are this early in the creation process, you need to protect your idea or insight. Give yourself time and space to explore it. Don’t lock it down too quickly. You need to observe the idea as it takes shape, without allowing your own belief systems, biases and judgements get in the way of its evolution. We need to be mindful about how we are being throughout all the stages of humancentred design. The way we ‘be’ affects everything we ‘do’. Be, think, do: Our being directs our thinking and affects our doing. If our doing is meaningful, it supports our being.

In this chapter, we look at what affects your thinking and being when you are working with insights and ideas. This will help you develop a practice that is focused on understanding how you operate as a human-centred designer. You will get to know how your sense of self informs your work, and be mindful that what you are designing is meaningful and deliberately considered. You will learn how to ensure that you are working with the ‘truth’ rather than just your perceptions.

Belief and being Beliefs are important

Beliefs are like operating systems. They are the framework for how we experience life. Our beliefs are given to us by our parents, our culture and our society and they become so deeply embedded that we don’t even realise we have them. Some of these beliefs are about ourselves – our capabilities and limitations. Some are about the world – what is right or wrong, possible or impossible. What we are told, what we observe, learn and experience all get laid down as sense making pathways in our brains. Some of these neural pathways get reinforced as we hear and experience the same reinforcing things, and some fade away.

Beliefs protect us and allow us to function in society. They inform how we process information and draw meaning from the things we experience. But some beliefs can be toxic and damaging. These are usually the ones we’ve created about ourselves, perhaps because of something we experienced when we were very young. And because beliefs help us derive meaning from our experiences, they become self-reinforcing. This is a crucial point for the practice of human-centred design. If we are not aware of our beliefs and how they affect our work, we may seek evidence that builds upon what we already believe, rather than seeing the truth of someone else’s reality. We have to be acutely aware of what beliefs are operating and then do our best to hold them at bay.

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