Thought Leadership: Prompting Businesses to Think and Learn

Thought Leadership: Prompting Businesses to Think and Learn

by Laurie Young

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Overview

Thought Leadership: Prompting Businesses to Think and Learn by Laurie Young

Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and establish their brand and company as the expert in that field and differentiate themself from competitors.

Laurie Young focuses on the tools, techniques and effects of thought leadership as a marketing principle. His book Thought Leadership provides a topical analysis of what thought leadership is, how it works, how to create a thought leadership strategy and what the results are likely to be.

Analyzing both the strengths and weaknesses of this core marketing technique, Young provides marketing strategists with the tools and knowledge required to fully take advantage of this often mysterious, but always effective marketing technique.

Product Details

ISBN-13: 9780749465117
Publisher: Kogan Page, Ltd
Publication date: 10/28/2013
Pages: 344
Product dimensions: 9.10(w) x 6.10(h) x 0.90(d)

About the Author


Laurie Young was a specialist in the marketing of services. He held senior positions with PricewaterhouseCoopers, BT and Unisys.

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