Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

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Product Details

ISBN-13: 9781601989130
Publisher: Now Publishers
Publication date: 12/01/2015
Pages: 106
Product dimensions: 6.14(w) x 9.21(h) x 0.22(d)

Table of Contents

Introduction: Behavioral Marketing Research Analytics. Conducting a Median Split. Mean-Centered Moderated Multiple Regression. Mediation Analysis. Summary. Appendices. References.

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