Thumbs Up!: Five Steps to Create the Life of Your Dreams

Thumbs Up!: Five Steps to Create the Life of Your Dreams

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Product Details

ISBN-13: 9781941631195
Publisher: BenBella Books, Inc.
Publication date: 07/07/2015
Pages: 224
Product dimensions: 5.80(w) x 8.40(h) x 1.00(d)

About the Author


Joey Reiman is founder and CEO of the International Center for Applied Purpose & global consultancy, BrightHouse, a company whose mission is to bring purpose to the world of business. Reiman has emerged as the leading expert in the areas of purpose-inspired leadership, marketing, and innovation. His breakthrough purpose methodology and frameworks have been adopted by top firms, including Procter & Gamble, The Coca-Cola Company, McDonald’s, Nestle, MetLife, Michelin and many other Fortune 500 companies.

Fast Company named him one of the 100 people who will change the way the world thinks. As a frequent marketing and branding guest expert on CNN, and monthly columnist for BE Magazine, created by Mahatma Gandhi's grandson, Arun Gandhi, world-renowned Professor Philip Kotler calls Reiman, “The Moses of Marketing.” Reiman is married to women’s activist Cynthia Good. They have two sons, Alden and Julien, and reside in Atlanta, Georgia.

Table of Contents

Foreword Arun Gandhi xvii

The Thumbs Up Letter That Inspired Me to Write This Book xxi

Prologue xxv

Introduction: The Age of Inspiration 3

Chapter 1 Thumbs Up: A Positive Sign 11

Chapter 2 The Pointer Finger Points to Your Purpose 49

Chapter 3 Give Your Middle Finger to Fear 85

Chapter 4 The Fourth Finger Marches Forth 115

Chapter 5 Little Is the New Big 147

Epilogue: Joining Hands Creates Community 183

Resources 187

Bibliography 189

Acknowledgments 191

About the Author 195

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