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The Timid Corporation: Why Business Is Terrified of Taking Risk / Edition 1
     

The Timid Corporation: Why Business Is Terrified of Taking Risk / Edition 1

by Benjamin Hunt, George Hazel
 

ISBN-10: 0470843683

ISBN-13: 9780470843680

Pub. Date: 04/22/2003

Publisher: Wiley

This book looks at changing managerial styles in business and the predominance of risk aversion behavior over risk taking behavior. The author explores the various reasons (regulation and media scrutiny among them) that corporations are becoming more timid and analyzes the consequences this could have on the future of innovation and technological development in the

Overview

This book looks at changing managerial styles in business and the predominance of risk aversion behavior over risk taking behavior. The author explores the various reasons (regulation and media scrutiny among them) that corporations are becoming more timid and analyzes the consequences this could have on the future of innovation and technological development in the business future.

Product Details

ISBN-13:
9780470843680
Publisher:
Wiley
Publication date:
04/22/2003
Pages:
264
Product dimensions:
6.02(w) x 9.44(h) x 0.80(d)

Table of Contents

Acknowledgements.

Introduction: The Rise of the Cautious Manager.

PART ONE: THE RE-REGULATION OF THE CORPORATION.

The New Dynamic of Regulation.

Self-Regulation: Entrenching Caution.

The Rise of Risk Management.

Managing for Shareholder Value: The New Financial Risk Aversion.

PART TWO: A TIMID APPROACH TO MARKETS.

Industry in Defensive Mode.

The New Obsession with the Customer.

The Dumbing-Down of Innovation.

Fear of Growth.

PART THREE: EXPLAINING AND CHALLENGING RISK AVERSION.

A Crisis of Self-Belief.

Conclusion: Challenging the Culture of Risk Aversion.

Bibliography.

Index.

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