Tiny Habits: The Small Changes That Change Everything

by BJ Fogg PhD

Overview

A NEW YORK TIMES BESTSELLER!
The world’s leading expert on habit formation shows how you can have a happier, healthier life: by starting small. 
 
When it comes to change, TINY IS MIGHTY. Start with two pushups a day, not a two-hour workout; or five deep breaths each morning rather than an hour of meditation. In TINY HABITS, B.J. Fogg brings his experience coaching more than 40,000 people to help you lose weight, de-stress, sleep better, or achieve any goal of your choice.  You just need Fogg’s behavior formula: make it easy, make it fit your life, and make it rewarding. Whenever you get in your car, take one yoga breath. Smile.  Whenever you get in bed, turn off your phone. Give yourself a high five.  
 
Change can be easy—once it starts, it grows.  Let B.J. Fogg show you exactly how.
 

Product Details

ISBN-13:	9780358003328
Publisher:	HMH Books
Publication date:	12/31/2019
Pages:	320
Sales rank:	351
Product dimensions:	5.80(w) x 9.10(h) x 1.00(d)

About the Author

BJ Fogg, PhD, founded the Behavior Design Lab at Stanford University. In addition to his research, Fogg teaches industry innovators how human behavior really works. He created the Tiny Habits Academy to help people around the world. He lives in Northern California and Maui.

Editorial Reviews

10/21/2019

Fogg (Persuasive Technology), founder and director of the Behavior Design Lab at Stanford University, shares his myth-breaking and persuasive research on habits and human behavior. As a behavioral scientist, he writes, he spent years consulting with companies to create products to help employees and customers live happier, more fulfilled lives. However, after experiencing burnout, Fogg realized he needed to concentrate on developing his own healthy habits. Using his success with weight loss, drastically improved physical fitness, and better productivity, he developed the Fogg Behavior Model, which is built on motivation, simplification, and the correlation between emotion and habit, and summed up as “behavior happens when motivation and ability and prompt converge at the same time.” He recommends six steps: clarify the aspiration, explore behavior options, match with specific behaviors, start tiny, find a good prompt, and celebrate successes. For instance, when going through a period of depression, Fogg struggled to maintain a morning routine, so he concentrated on “tiny habits” by setting an intention of brushing his teeth, then flossing, and declaring this a “Victory!” to start the day. This simple routine helped to gradually lift him from depression. Balancing useful practices (including many charts, tables, and graphs) with his own story of personal transformation, Fogg’s convincing method will help any reader reconfigure their habits. (Dec.)

Publishers Weekly

A New York Times Bestseller
A Wall Street Journal Bestseller
A USA Today Bestseller
A National Bestseller
A Publishers Weekly Bestseller
An Amazon Best Book of January 2020
As seen on the Today Show!
As seen on the Hallmark Channel's Home & Family
As seen in CNBC, Time, Forbes, the Wall Street Journal, Mashable, Refinery29, Shape, Fatherly, Wired, Woman's World, Popular Science, Success, Thrive Global, Huffington Post, TED Ideas, Lifehacker, Psychology Today, Fast Company, and much, much more!
A USA Today 2020 Pick
A Business Insider Top Book for January
A "Biggest Book of 2020" by Arianna Huffington

“Fogg’s method has great potential to promote altered behavior in those who have sought help in other ventures with little success.”—Library Journal, STARRED.

“Myth-breaking and persuasive research...balancing useful practices (including many charts, tables, and graphs) with his own story of personal transformation, Fogg’s convincing method will help any reader reconfigure their habits.”—Publishers Weekly

“Deeply researched and highly practical, this book will be a valuable resource to anyone interested in changing their behavior (that is, all of us).” –Gretchen Rubin
New York Times best selling author of The Happiness Project
 
“BJ Fogg's ideas on self-change are uniquely relevant, approachable, and powerful. I can't recommend this book highly enough.” –Ramit Sethi, New York Times best selling author of I Will Teach You To Be Rich
 
“BJ Fogg’s work is transformative….We use Tiny Habits at Amen Clinics with our patients, online students, and readers. It is simple, easy-to-implement, and it works.” –Daniel G. Amen, MD, New York Times best selling author of Change Your Brain, Change Your Life
 
“[Tiny Habits] demystifies the little behaviors that add up to what is, in essence, our identity. Understanding these micro behaviors [is] critical if you want achieve big outcomes like losing weight or building a company.” –Tony Fadell, inventor of the iPod and Co-inventor of the iPhone

From the Publisher

★ 12/01/2019

According to Fogg (founder and director, Stanford's Behavior Design Lab), creating positive change isn't as hard as people think. The author's "tiny habits" method, steeped in decades of research and based on behavior design, asks participants to choose a behavior they wish to change and then apply small 30-second actions that will get them closer to attaining their goals. Accomplishing a tiny change, says Fogg, is positively reinforcing and establishes a mental climate that encourages continued growth. Throughout are a multitude of practical exercises and more than 300 recipes for tiny transformations categorized by various situations and challenges (e.g., work/life balance, destressing, healthy eating, and sleeping well). VERDICT Fogg's method has great potential to promote altered behavior in those who have sought help in other ventures with little success.

Library Journal

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