Toothpicks and Logos: Design in Everyday Life

Toothpicks and Logos: Design in Everyday Life

by John Heskett

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Overview

John Heskett wants to transform the way we think about design, by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the users identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future and especially its role in humanizing new technology.

Product Details

ISBN-13: 9780191568367
Publisher: OUP Oxford
Publication date: 03/21/2002
Sold by: Barnes & Noble
Format: NOOK Book
File size: 2 MB

About the Author

John Heskett's analysis of design as the result of social and economic influences has earned him an international reputation as an important commentator on design. He is the author of Industrial Design (Thames and Hudson,1980; published in translation in Spain, the Netherlands, Italy, Brazil, and Japan) and widely used as the standard textbook in design courses in many countries, and Philips: A Study of the Corporate Management of Design (Rizzoli,1989). He has also contributed articles and essays to numerous magazines, anthologies and catalogues, and regularly writes for ID magazine. In addition to writing and lecturing internationally on design, he has acted as consultant to governmental bodies and educational organizations in many countries. He is an executive consultant for the Hirano Design Group, a major Japanese consultancy, and visiting professor at Tama Art University in Tokyo.

Table of Contents

List of Illustrations
1.What is Design?1
2.The Historical Evolution of Design12
3.Utility and Significance35
4.Objects55
5.Communications81
6.Environments101
7.Identities124
8.Systems144
9.Contexts165
10.Futures190
Further Reading203
Index209
Picture Acknowledgments214

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