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Toothpicks and Logos: Design in Everyday Life
     

Toothpicks and Logos: Design in Everyday Life

by John Heskett
 

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John Heskett wants to transform the way we think about design, by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the users identity and aspirations

Overview

John Heskett wants to transform the way we think about design, by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the users identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future and especially its role in humanizing new technology.

Editorial Reviews

From the Publisher
"In a notably lucid narrative rich in provocative examples, Heskett succinctly traces design's development from the earliest of technological breakthroughs to today's frenzied array of gadgets, graphics, and objects great and small, essential and frivolous. He goes beyond the classic duo of form and function to discuss utility and significance and to differentiate between the ephemeral and the enduring."—Booklist

"An ambitious overview of the concept of design.... Members of various design-related professions (graphic, interior, environmental, and industrial) will find this book of interest, but it will also prove rewarding for anyone interested in mass media, information glut, consumer buying habits, propaganda, ergonomics, and the cultural differences inherent in globalization."—Library Journal

Product Details

ISBN-13:
9780191568367
Publisher:
OUP Oxford
Publication date:
03/21/2002
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
2 MB

Meet the Author

John Heskett's analysis of design as the result of social and economic influences has earned him an international reputation as an important commentator on design. He is the author of Industrial Design (Thames and Hudson,1980; published in translation in Spain, the Netherlands, Italy, Brazil, and Japan) and widely used as the standard textbook in design courses in many countries, and Philips: A Study of the Corporate Management of Design (Rizzoli,1989). He has also contributed articles and essays to numerous magazines, anthologies and catalogues, and regularly writes for ID magazine. In addition to writing and lecturing internationally on design, he has acted as consultant to governmental bodies and educational organizations in many countries. He is an executive consultant for the Hirano Design Group, a major Japanese consultancy, and visiting professor at Tama Art University in Tokyo.

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